Commerce Blog
The official blog for the latest news from Google Commerce
Updates to Google Merchant Center Terms of Service
3/29/12
Back in January, we
announced
our new
Google Terms of Service
to
provide a more consistent experience for users across Google's products
. Starting today, March 29,
Google Merchant Center
will be covered by the new Google Terms of Service along with a short set of additional
terms and conditions
specific to Merchant Center.
While the substance in the additional
Merchant Center terms and conditions
remains unchanged from the previous version, the new additional terms and conditions are shorter and reworded to be easier to understand. We encourage you to take the time to review the new
Google Terms of Service
along with the additional
Merchant Center terms and conditions
.
Posted by Mayuresh Saoji, Senior Product Manager, Google Merchant Center team
Google Offers Food Truck Day in LA
3/21/12
Google Offers
connects you with deals at great places in your city. And sometimes those places are on wheels. We’re joining the food truck craze and kicking it all off in the city where you need a car to do pretty much everything (even cooking): Los Angeles. Enjoy Food Truck Day this Friday, March 23 with offers from some of LA’s most buzzed-about, award-winning food trucks.
Here’s what’s on the menu:
Kogi BBQ
: Hailed by Zagat as “the forerunner of all food trucks,” Kogi BBQ, LA’s own traveling landmark, is known for putting Korean barbecue tacos on the map. Corn tortillas, double-caramelized meats, salsa roja, onion-cilantro relish and fresh Asian slaw make up the iconic Kogi taco that has both LA locals and TIME magazine buzzing. Believe the hype: $4 gets you $8 of Korean BBQ tacos.
The Grilled Cheese Truck
: These sandwiches “might change your life” according to Zagat. Try their Cheesy Mac ‘n Rib or S’more Melt and it’ll be no surprise why The Grilled Cheese Truck was voted Best Food Truck by LA Times Readers’ Choice. Get in on the grilled goodness: $5 gets you $10 of sandwiches and more.
Grill ‘Em All
: Zagat rates Grill ‘Em All as one of LA’s top 10 food trucks—and the competition is stiff. Winner of Food Network’s The Great Food Truck Race, this local favorite serves epic, gourmet burgers and (cheese-filled) tator tots while cranking jams from their favorite bands. Get ready to rock ‘n roll: $7 gets you $14 at this hamburger hotspot.
The Buttermilk Truck
: For those who believe breakfast shouldn’t be confined to any hour, keep an eye out for The Buttermilk Truck. Zagat declares this “the truck to chase,” but don’t forget to bring your Offer with you. $5 gets you $10 of chicken ‘n waffles, red velvet pancakes, fresh donuts and other breakfast favorites morning, noon, and (late) night.
Frysmith
: This innovative food truck knows great things are worth doing twice—like deep-frying your french fries. Here they dole out crisp, twice-fried spuds that are meant to be meals, like the rave-worthy Rajas Fries loaded with steak, onions, chili, and cheese or the sweet potato Vegan Chili Fries. This here is your main course: $5 gets you $10 at Frysmith.
Be sure to subscribe to
Google Offers Los Angeles
so you don’t miss out on these fantastic offers. Foodies in San Diego and Houston: subscribe to
Google Offers San Diego
and
Google Offers Houston
, because Google Offers Food Truck Day will rolling into your cities soon!
Posted by Ellen Shen, Business Analyst, Google Offers
REI’s first daily deal is a success, thanks to Google Offers
3/20/12
People love saving money. According to
eMarketer
, almost 88.2 million people--or half of all U.S. adults who use the Internet--redeemed an online coupon in 2011, and this number should increase to 96.8 million by 2013. So it’s no wonder why so many companies, big and small, are using discounts, in the form of daily deals, to drive increases in sales.
In November 2011
Google Offers
partnered with
REI
, the nationally loved outdoor retailer, to run REI’s first-ever daily deal and Google’s first-ever national offer: $15 for $25 worth of outdoor gear from REI.
Co-branded landing page used with marketing campaign to increase awareness of the offer
“REI was looking for ways to learn how we can use daily deals to drive the business during a non-promotional period, both within our stores and online, and a partnership with Google was a great fit,” said Teresa Harting, REI’s Marketing Manager. “We wanted to partner with a company that understood our brand and could manage it appropriately in the midst of a large-scale promotional announcement.”
In the weeks leading up to the offer, REI and Google worked closely to develop an offer that accurately reflected the REI brand. The companies also worked hand in hand to craft a well-executed pre-offer campaign that would drive interest and awareness among REI customers. The campaign, which ended on the date the offer ran, included the following tactics:
A 10 day teaser campaign on Google’s GDN, which drove people to a co-branded landing page for the offer.
An email campaign sent to REI’s opted-in subscriber base and to Google Offers opted-in subscribers on the day of the offer.
REI Facebook and Twitter posts were published the day before the offer and the day of the offer.
Facebook promotion on the REI brand page, including real-time interaction with customers to answer any questions about the offer.
Email campaign sent to REI’s opted-in subscriber base
Beginning on November 3rd, the REI Google Offer ran for 24 hours and was purchased by nearly 90,000 people across the U.S. The one-day deal has driven a significant amount of sales, both online and offline, and the average order value exceeded REI’s already high expectations. Further analysis will continue through the end of the redemption period to understand the total business impact, but it’s clear that REI will continue to see a benefit from their Google Offer.
“Our objective in running a Google Offer was to understand if we could attract new REI customers and increase traffic to our stores and to our website. Additionally, we wanted to gain a better understanding around how daily deals work for REI and if it would yield similar or higher average order values across both new and loyal customers. We have seen strong redemption and are continuing to track the results through the end of the redemption period. Overall, we are happy with the results of our very first daily deal with Google Offers,” said Harting.
If you’re a merchant and are interested in running a Google Offer, please visit:
google.com/offers/business
.
Posted by Robin Lien, Google U.S. Retail Team
Get 10% off Pinkberry with Google Wallet ‘til April 30
3/19/12
Who doesn't love frozen yogurt? We certainly do and we’re happy to announce that
Google Wallet
is now accepted at 69
Pinkberry
stores across the U.S. You can also use the Pinkberry Featured Offer in Google Wallet to get 10% off any one Pinkberry when you use your Google Wallet to pay. This offer is good for use at select stores until April 30, 2012.*
The popular yogurt retailer now accepts Google Wallet at select stores in New York, Los Angeles, Chicago, San Francisco and Washington, D.C., so now you can buy delicious and refreshing frozen yogurt with your phone. Yum!
To celebrate our partnership with Pinkberry we’ll be holding a
free tasting event
at several Pinkberry stores in the Los Angeles area. Come by to try out Google Wallet on Tuesday, March 20 from 11:00 a.m. to 7:00 p.m. at the following locations:
Santa Monica, 3rd Street Promenade
1456 3rd St
Santa Monica, CA 90401
Phone: (310) 394-4982
Burbank
120 E Palm Ave
Burbank, CA 91502
Phone: (818) 841-1981
Our partner ecosystem continues to grow, so visit our website for up-to-date information on
retailers
that accept Google Wallet. Google Wallet is available on the Sprint Nexus S.
Posted by Peggy Mangot, Strategic Partnership Management
*This offer is only valid for redemption with Google Wallet via NFC. Not valid on paper or non Google Wallet phones. Single use only and non-transferable. Cannot be combined with other offers. Valid at participating locations in LA, SF, NYC, DC and CHI until April 30, 2012.
Working with 30 deal experts to bring you more great offers
3/14/12
Matching you with the deals that you want is our focus, but we can’t do it alone. That’s why we’re working with a select group of deal provider partners -- including 11 new partners that we’re announcing today -- to bring you more of the greatest deals out there. Also, we’re expanding the availability of all of our partners’ deals to four new cities including:
Austin
,
Houston
,
Philadelphia
and
Miami
.
This means subscribers in 23 of the 40 cities where
Google Offers
is available now have access to more deals each day, from both Google and our partners, in a single place. Whew! That’s a lot of deals! But don’t worry, we'll only send you the best deals in your area, in one email a day. And if you take the Google Offers personalization quiz, we'll send you deals that match your interest too.
Our newest partners bring a unique variety of deals to the Google Offers platform. They include:
8Moms
,
APDailyDeals
,
AT&T Interactive
,
Boston.com
,
DailyDeals.com
,
DoubleTakeDeals
,
Half Off Depot
,
Morgan’s Deals
,
Savored
,
Signpost
and
Urban Dealight
.
Learn more about Google Offers and subscribe by visiting:
www.google.com/offers
. If you are a deal provider and are interested in partnering with Google, please get in touch with us via our
partner program form
.
Posted by Ji Yang, Software Engineer, Google Offers
Join us for a Google+ Hangout: ‘Using Google client libraries to submit product data’ on March 28, 2012 at 10:00 a.m. PT
3/9/12
For all you retailers already using the
Content API for Shopping
or looking for a way to automate your product data upload to Google, we’ll be hosting a technical webinar in a
Google+ Hangout
. Join us for
“Using Google client libraries to submit product data,"
on March 28, 2012 at 10:00 a.m. PT.
This webinar is for those interested in getting up and running with the Google Content API for Shopping without worrying about constructing XML or figuring out how to make an HTTP request in your language of choice. We’ll show you how to leverage open source client libraries written by Google engineers so you can focus on the important stuff: your product data.
In this 60 minute session, we'll cover the following:
The way a product is represented and sent with the API
Using batch requests to send multiple product updates at once
Writing and running code to insert your product data
Q&A with
Google Product Search
team members
Register now
for the webinar with your
Google+ account
, and you’ll receive an invitation to join the Google+ Hangout in your stream on the day of the hangout. To add a reminder to your calendar, click the link below.
We hope to see you there!
Posted by Daniel Hermes, Commerce Developer Relations Team
Merchants: Get deeper insight into your product performance on Google Product Search
3/8/12
We frequently hear from merchants that data is gold - especially when that data provides insight into the performance of their products and their customers’ buying habits. We’ve listened to the feedback, and today we’re rolling out the first in a series of improvements to
Google Merchant Center
to put more data in the hands of merchants.
Starting today, retailers who submit product feeds to
Google Product Search
can view more detailed product performance data directly on the ‘Performance’ tab of their
Google Merchant Center
account.
In addition to seeing clicks on all products in aggregate over a specified period of time, merchants can now drill down to view click metrics for specific product categories, brands, condition and country. With these tools, it’s easy to compare the performance of different types of products, brands, and more to assess how you’re doing and identify areas that may need additional optimization.
With these improvements, merchants now have more detailed insight into product performance, allowing them make informed decisions about their business and drive increased ROI. We’re continually working to improve the
Google Product Search
experience for merchants and more tools are on the way. Check back soon for updates!
Posted by
Mayuresh Saoji, Senior Product Manager, Google Merchant Center team
Visit the Google Commerce Team at the SXSW Google Village
3/8/12
SXSW Interactive 2012
starts tomorrow and we’re excited to be a part of this year’s festivities in Austin!
As we announced last week
, we’re transforming Rainey St. into the “Google Village” on March 10-11. Only a few steps away from the Austin Convention Center, the “Google Village” will consist of four houses packed full of demos and fun, drinks and music. The Commerce team will be at the Google Village too, and here’s what we got going on:
Google Offers
Google Offers
will be set up throughout Google Village and our goal is to connect you to our product by allowing you to experience great Austin businesses that we’ve partnered with to run Google Offers.
Your journey begins at the Maps House, where you can pick up a Google Offers passport. This passport gets you access to all the Google Offers carts outside every house in the village:
Developer House: Get a taste of local favorite
Frank’s
unique artisan hot dogs
Discovery House: Play our record toss game for a chance to win swag from
Waterloo Records
Android House: Whip up a refreshing drink while burning some calories by testing out blender bikes courtesy of
Jack and Adam’s Bicycles
Like what you see? Then sign up for Google Offers at
www.google.com/offers
or download our
mobile app
to purchase offers from our featured businesses in your city.
Google Wallet
As you walk through the Google Village, stop by the Android House to try out Google Wallet. You can play the Google Wallet-enabled claw and pinball games to win prizes, and Google Wallet team members will be on hand to demo the app and answer any questions you might have.
If you’re not able to stop by, find out how you can get Google Wallet here:
http://www.google.com/wallet/get.html
Commerce Developer Hangouts
Have technical questions around
In-App Payments
or other
Commerce APIs
?
Sign up
for 15 minutes of one-on-one time with a member of the Google Developer Relations team on March 11th at the Developer House. Get answers and insights from Googlers who are experts on these products.
Posted by
Artem Chetverykov and Teresa Jung, Commerce Marketing
Team
Visit Google In-App Payments at GDC
3/5/12
Last week
we wrote
about some recent updates to
In-App Payments
that help developers monetize their apps in fewer steps, across more countries. In addition to improvements in the in-app payment process, Google is also investing heavily in helping developers create and distribute their games.
For those of you attending
GDC
at the Moscone Center this week, stop by and see us at our developer days March 5th-6th in Room 2020 and at booth #1901 March 7th-9th on the show floor. If you’re not able to attend the show, check out our new
site for game developers
where you can learn about the Google tools, technology, and services that can help you build, distribute, promote, and monetize your games.
For even more game developer goodness, check out today’s post on the brand-new
Google Developers Blog
.
Posted by Arundhati Singh, Product Manager
Making it even easier to monetize your games
3/1/12
(Cross-posted on the
Google Developers Blog
)
As any merchant knows, the easier the path to purchase, the more likely the sale. That’s why the
In-App Payments
team is dedicated to developing a simple, yet intuitive API that makes the in-app purchase experience effortless for your customers -- leading to a higher conversion rate for you. Over the last few weeks, we’ve made some improvements to the API that we wanted to share:
Additional Currencies Accepted
With the
recent international expansion of In-App Payments
, we’ve expanded the types of currencies accepted so you can sell your goods in your customer’s native currency. For example, if you’ve set up shop in the United Kingdom but your customer base is mostly in Japan, you can specify prices for your good in Japanese Yen and Google automatically handles currency conversion for you.
As of today, the supported currencies for In-App Payments are:
To use a different buyer currency, just specify the currency code in the JWT request:
"request" => {
"name" => "Piece of Cake",
"description" => "Virtual chocolate cake to fill your virtual tummy",
"price" => "1000",
"currencyCode" => "JPY",
"sellerData" => "user_id:1224245,offer_code:3098576987,affiliate:aksdfbovu9j"
}
Card Details Minimized
In order to purchase through In-App Payments customers must first create a Google Wallet account, but entering payment information can be cumbersome. So, we’ve cut the amount of information that your customer has to enter when adding a new credit card to their Google Wallet. Now customers in many countries only need to specify their postal code instead of a full address, making the experience of creating or updating a Google Wallet quick and painless.
Terms of Service i
n Context
We’ve incorporated the Terms of Service into the purchase confirmation page to reduce the number of pages a new Google Wallet user sees before completing a purchase. This means that your new customers can easily review the Terms of Service and get to enjoying their purchases faster.
If you have any questions about
Google In-App Payments
, please reach out to us in the
forum
. We’ll also be hosting a regularly scheduled
Google+ Hangout
the first and third Thursday of every month at 9 a.m. PST to answer any technical questions about implementation of the API or about these new updates.
Stay tuned as we have plenty of new features to be released in 2012. Happy monetizing!
Posted by Peng Ying, Developer Advocate
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1
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1
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2
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14
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1
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1
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1
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1
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Updates to Google Merchant Center Terms of Service
Google Offers Food Truck Day in LA
REI’s first daily deal is a success, thanks to Goo...
Get 10% off Pinkberry with Google Wallet ‘til Apri...
Working with 30 deal experts to bring you more gre...
Join us for a Google+ Hangout: ‘Using Google clien...
Merchants: Get deeper insight into your product pe...
Visit the Google Commerce Team at the SXSW Google ...
Visit Google In-App Payments at GDC
Making it even easier to monetize your games
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