Commerce Blog
The official blog for the latest news from Google Commerce
Showcase your promotions and get your customers’ attention
10/18/12
Shoppers are savvier than ever. They use social recommendations, web searches and smartphone apps to make informed purchase decisions. So how can a retailer stand out and get a shopper’s attention?
Today, we're rolling out
a new way for retailers to reach shoppers
at the moment of interest. Retailers can now add promotions to their product listings on Google Shopping to make them stand out. In addition, they can distribute their promotions on other Google properties such as Google Maps for Android and the Google Offers app, and attract shoppers to their store.
Promotions are highlighted in product listings on Google Shopping
In a few simple steps retailers can create a promotions list, map it to the right products in Google Shopping and upload to
Google Merchant Center
. Our system supports user specific redemption codes and associated reporting, enabling retailers to measure the performance of each promotion.
Shoppers can see nearby promotions while searching in Google Maps for Android
This is one of the many steps we’re taking to provide traffic, technology and tools to help retailers grow their business. Over 25 well-known U.S. retailers, including 1-800-flowers.com,
OfficeMax®, Inc.,
Tommy Hilfiger, Express, Chico’s, Overstock, Guitar Center, Drugstore.com and Wayfair, are already part of this program.
In the coming months, we plan to expand the program to include more retailers.
If you are interested in featuring your promotions on Google properties, you can learn more
here
.
Posted by Nitin Mangtani, Group Product Manager, Google Offers and Michaela Feller, Product Manager, Google Shopping
Hangout Alert!: Discuss the SF Food Scene With Gary Danko, Nancy Oakes, and More
8/21/12
(Cross-posted on the
Zagat Blog
)
This Thursday, we're
teaming up with the folks at Zagat
for a panel discussion that is, to put it bluntly, epic. Nancy Oakes (
Boulevard
), Gary Danko (
Gary Danko
) and Mourad Lahlou (
Aziza
) will be on hand, along with
SF Chronicle
food critic Michael Bauer, to discuss San Francisco's food story. We'll be asking them questions about the current state of the city's restaurant scene and they'll be dishing out tips for aspiring chefs or restaurant owners (and hopefully they'll share a few pointers for scoring a reservation at their top-rated restaurants).
The Google+ Hangout will take place live starting at 6 PM EST. You can submit questions and get an invite to participate
here
. If you want to stream it live, tune in to our
Google+ Page
to see this impressive roster of food peeps share their thoughts.
Posted by James Mulcahy, Zagat Blog Editor
Enjoy a summer of free wi-fi in NYC, courtesy of Google Offers
6/25/12
Since launching Google Offers in NYC
a year ago
, we’ve worked with hundreds of local businesses to bring great deals to New Yorkers who want to make the most of their city. This summer, we’re excited to bring another great deal to New York City: free
Boingo
Wi-Fi in subway stations and Boingo hotzones across Manhattan. People can surf the Internet, or discover great local deals from Google Offers, while they’re waiting at the subway platform or enjoying summertime in the Big Apple.
Starting today through September 7th, anyone can access Boingo Wi-Fi for free at six New York City subway stations:
A, C, E station at Eighth Avenue and West 14th Street
L station at Eighth Avenue and West 14th Street
C, E station at Eighth Avenue and West 23rd Street
1, 2, 3 station at Seventh Avenue and West 14th Street
F, M station at Sixth Avenue and West 14th Street
L station at Sixth Avenue and West 14th Street
To stay connected above ground, Google Offers is also sponsoring free Wi-Fi at more than 200 Boingo hotzones across Manhattan.
To subscribe to Google Offers, please visit:
www.google.com/offers
. And follow the Google NYC twitter handle (@GoogleNYC) for more details on where you can find free Wi-Fi.
Posted by Jennifer Karakkal, Product Marketing Manager, Google Offers
Google Offers app now available on iPhone
6/19/12
Today we’re announcing the new
Google Offers app for iPhone
. Now, iPhone users can discover, buy and redeem Google Offers, as well as deals from our partners, on-the-go.
Some of the features of the new Google Offers app for iPhone include:
Instant savings, just around the corner:
Quickly discover offers near you in map view or search for deals by category to easily find the right deal for you.
See & use the deals you want, when you want them:
All of your purchased and saved offers are tracked in "My Offers,” for easy access from your iPhone or online.
Savings made simple:
Instantly redeem most offers with your iPhone, without having to print vouchers.
Never miss a great deal:
Get notifications when new deals are available or when a deal that you’ve purchased or saved is about to expire.
Browse deals near you in map view, purchase offers directly from the app, and get instant access to all of your deals in “My Offers”
Download the Google Offers app for iPhone today from
The App Store
. This app is only available in the U.S.
Posted by Robert Kim, Product Manager, Google Offers
Father’s Day gift ideas from Google Offers
6/11/12
He’s quirky. One-of-a-kind. There’s no one like him. And best of all, he’s your dad. This Father’s Day,
score a gift
from Google Offers that’s as original as he is. Whether you’re looking for something to keep Dad busy, stylish, connected, active or just well fed, Google Offers has a wide variety of gifts that he’ll dig—at prices you’ll love.
Discover these great gift ideas for all kinds of dads. Yup, even yours.
For tech-savvy dads
SharperImage.com:
$15 for $30 toward electronics, gadgets & more innovative gifts
It doesn’t matter how old he is, Dad sure does love his toys. When it comes to the latest, most creative gadgets,
SharperImage.com
has everything Dad’s ever dreamed of and a whole lot more.
GoIncase.com:
$25 for $50 toward iPhone, iPad & MacBook accessories
Dad taught you how to drive, but you probably taught him how to text. For an extra special Father’s Day message, grab him an Offer from
Incase
so he can keep his favorite gadget stylish and scratch-free.
Zazzle.com:
$9 for $18 toward custom skins for phones, laptops & more electronics
Give Dad’s gadget a whole new look at Zazzle.com, where you can protect and personalize hundreds of devices, from cell phones to tablets, with a
custom skin
showcasing your own snapshots and designs.
For stylin’ dads
SwissOutpost.com:
$75 for a Wenger Classic Field Swiss Military Watch (up to $195 value)
His style in one word? Classic. With a world-class
Swiss Army watch
from Wenger, Dad’s timepiece can be as timeless as his style.
BNYCOnline.com:
$25 for $50 toward designer footwear, clothing & accessories
Give props to Dad’s high style with a Father’s Day gift that speaks to his fashion cred (or passion for staying active). For the latest and greatest sneakers, running shoes, and designer apparel, check out
BNYCOnline.com
.
For foodie dads
MeatHub.com:
$69.99 for your choice of ultimate grilling combos ($169 value)
This Father’s Day, ensure Dad feels like king of the grill—or at least eats like one. Make Dad’s rotisserie dreams come true with the delivery of
one
of
two
ultimate grilling combos from MeatHub.com.
For creative dads
Zazzle.com:
$37 for a custom gallery-wrapped canvas print ($119 value)
These days, it’s easier than ever to make Dad a one-of-a-kind masterpiece. Visit Zazzle.com and turn that special snapshot into a stunning 20”x16”
gallery-wrapped canvas
print. Talk about original art.
Check your inbox for other original Father’s Day gift ideas from Google Offers.
To subscribe to Google Offers, please visit:
www.google.com/offers
. And follow our
Google+ Page
for news and updates from the Google Offers team.
Posted by Shazia Makhdumi, Sr. Product Marketing Manager, Google Offers
Schemer brings you Google Offers to help you say ‘I’ve done it’
6/6/12
Cross-posted on the
Schemer blog
.
Since Schemer launched
we’ve been thrilled to see so many schemes marked as ‘Done’, but we know you have more in you! To help you out, Schemer will now scour the plethora of deals on Google Offers and intelligently find ones that match activities you’ve been meaning to do.
We have been pilot-testing this Google Offers integration for the past few weeks and have received wonderful feedback from our users (thanks!). We’re now excited to open it up to more users.
Maybe you’ve always wanted to ‘Go Skydiving’? You might receive an email with a killer deal on a tandem jump from a skydiving company in your area, in which case the time is ripe to jump out of that perfectly good airplane!
Maybe you’ve been meaning to check out what the deal is with that mysterious mansion down the street. Schemer will help you quell that curiosity at the most opportune (and money saving!) time with a brief email:
You can also buy Google Offers directly from a scheme’s detail page if you happen to come across one while searching for things to do:
Worried about getting too much email? Have no fear—Schemer will only send you information about great deals for schemes you’ve specifically said you want to do. Also, you can always opt-out of the offer notifications under your
Settings
.
You can start receiving offers hand-picked for you by simply adding more schemes. Search for some of your favorite categories, select a few that you’ve always been meaning to do, and indicate ‘I want to do it’. Let Schemer and Google Offers do all the rest.
Intrigued and not on Schemer yet?
Join now at www.schemer.com
.
We hope that these offers add that little bit of extra motivation you might need to get out there and start marking your schemes ‘Done’.
As always, Happy Scheming!
Posted by Huy Nguyen, Schemer Front-end Engineer
It’s Food Truck Day in Orlando, presented by Google Offers
5/31/12
Let the good deals roll.
Google Offers
in Orlando is kicking off summer by showcasing the latest food movement: food that moves. Food trucks represent the ultimate in micro-sized businesses that collectively have a huge impact on local culture.
Today only
, you’ll have a chance to
save 50%
at six of the city’s roving restaurants: from the most beloved to some waiting to be discovered. Don't miss out on this one-day wonder because after today it’s rolling, rolling, gone.
Here’s a sneak peak:
Melissa’s Chicken and Waffles
($4 for $8): These popular Southern-style sandwiches marry savory poultry with sweet, doughy battercakes. Melissa’s signature dish, buttermilk fried chicken with gravy and syrup folded into a warm, fluffy waffle, is served alongside other cooked-to-order specials like waffles topped with coconut chicken and pineapple chili sauce or, for dessert, with blueberry cheesecake. Savory, sweet, and hot off the iron at any time of day.
La Empanada
($3.50 for $7): Gourmet eats meet low-key convenience at La Empanada, where neatly-filled pastry pockets make for inspired handheld meals. Try the truck’s “envelope food” in creative, baked or fried varieties like truffle mac and cheese and lentil sloppy Joe. Save room for a dark chocolate and sea salt pocket for dessert. After all, the empanada is the ultimate mobile munchy.
Fork In The Road
($5 for $10): Manned by French Culinary Institute grad Bryce Balluff, this traveling kitchen offers a seasonal
menu
of artisanal signature sandwiches, mac and cheese creations, and decadent desserts. Their cookiewiches—ice cream stuffed between two fresh-baked cookies—are a perfect way to cool off on a scorching summer day.
Sit ‘N Stay Pet Cafe
($5 for $10): Run by animal-loving sisters, this traveling treat-machine and online shop serves up homemade canine and cat delights. Treat your pooch to a Jamaican Bark Patty, Cake Pup or a grain-free Banana Nut “Ruffin,” and get felines purring with shrimp-flavored Cat Bread. The gourmet nibbles are so tail-waggingly good that owners may have a hard time keeping their paws off.
The Flattery
($4 for $8): Pizza gets personal at The Flattery, where they use local ingredients to serve up personal-size and personalized gourmet flatbreads. Their spread of inspired varieties include the Piggy Pie, Say Cheese, and Flatter Me Q (smoked chicken and caramelized onions with homemade apple coffee BBQ sauce). Each mini-pizza is made to order and to please, so customize away. The folks at this fancy curbside kitchen are so accommodating, you’ll be flattered.
Que Rico
($5 for $10): Catering to the late-night crowds in South Orange, Que Rico brings Miami’s saucy Latin heat up north, serving comfort food classics with South American flair. For the ultimate “Rico fix” after a big night out, try the Salchi Papas—a platter of fried hot dogs and french fries topped with their special pink, pimento and cilantro sauces. If that doesn’t pull you in, the Latin party music bumping from the truck definitely will.
Orlando is much more than theme parks (though we love them). See more of what O-Town has to offer.
Subscribe now
.
Posted by Lisbeth Kaiser, Associate Editor, Google Offers
Taste, cook, and dine with local celebrity chefs with Google Offers’ Chef Exclusives in Austin and Dallas, TX
5/29/12
Whether they’re licking
BBQ
off their fingers or enjoying gourmet
food truck eats
, we’re pretty sure the thing Texans love most (maybe after football) is quality, locally-crafted food. To showcase that, Google Offers has set the table for Chef Exclusives, a series of inspired culinary experiences with chefs from acclaimed local restaurants in Austin and Dallas. For the next few weeks, customers will be able to purchase offers to join chefs for everything from cooking demonstrations at the chef’s home to a four-course brunch and cooking lesson with an executive chef.
The series kicks off on May 30th in
Austin
where we have 11 chefs from top-notch restaurants lined up. The first offer features celebrity chef and James Beard Award-winner,
Tyson Cole
(you might recognize his name from the Food Network's Iron Chef America). As the owner and executive chef of
Uchiko
, Cole will host Google Offers customers for a seven-course dinner in the restaurant’s private dining room.
Dallas will feature 12 experiences with chefs from the city’s finest restaurants, starting with none other than Top Chef’s own
Tre Wilcox
on June 11th. Wilcox, the executive chef at
Village Marquee Grill & Bar
, will give a cooking lesson and demonstration before enjoying a four-course brunch with the lucky group of Offers customers.
Even if you don’t live in Austin or Dallas you can spend time with both Tyson Cole and Tre Wilcox, as we've partnered with Zagat to host Google+ Hangouts with the chefs on the days their Google Offer launches. To join Tyson's Hangout, visit
Zagat’s Google+ page
and comment on
this post
to let them know you’d like an invite to the Hangout and return back on May 30th to try to grab one of the open spots. Even if you don't get to participate, you can sit back and watch the Hangout to indulge your inner chef.
To subscribe to Google Offers in
Austin
, Dallas and other locations across the U.S., please visit:
www.google.com/offers
. And follow our
Google+ Page
for updates from the Google Offers team.
Posted by Gary Heitz, Program Manager, Google Offers
Discover Google Offers near you in Google Maps for Android
5/9/12
Whether you’re navigating the streets of your hometown or exploring a new city, getting from “point A” to “point B” is a breeze with
Google Maps for mobile
. With today’s release of
Google Maps 6.7
for Android in the U.S., you can see all the
Google Offers
near you in list or map form, making it easy to get great deals from local businesses on the go.
Now, even more great deals are just around the corner
The next time you’re looking for things to do or places to eat nearby, open
Google Maps for Android
and see if there’s an offer nearby. Tap “Maps” to open the dropdown menu and then tap “Offers” to see offers on your map. You’ll see all the businesses offering deals near your current location, marked with the blue Google Offers “tag.” You can also view these offers in a list and choose to get notifications for offers nearby, so you’ll never miss a great deal.
Browse the available offers in maps or in “results list” and get notifications for offers nearby.
Super simple savings on the go
If an offer catches your eye, click on it to learn more. You’ll see offers that can be purchased for later use and offers that can be used instantly for free. For these offers, just tap “Use now” if you’re ready to redeem, then show it to the nice person behind the counter when you’re ready to check out.
If you’re not ready to use your offer, just press “Save for later.”
All of your saved or purchased offers can be found in the “My Offers” section of Google Maps for Android, or on the
Google Offers homepage
.
So, the next time you’re zooming around town, put your street smarts to work and uncover the great deals and discounts around you using Google Maps for Android.
If you’re a business owner and would like learn more about reaching customers near you with Google Offers, please visit:
www.google.com/offers/business/start
Posted by Eric Rosenblum, Director of Product Management, Google Offers
Mother’s Day Gift Ideas from Google Offers
5/1/12
Mother’s day is right around the corner—have you started shopping yet? Look no further.
Find the perfect gift
for Mom this Mother’s Day from
Google Offers
.
From traditional gifts for moms who like flowers, fragrance and jewelry, to gourmet goodies for foodies, and pashminas for fashionistas, Google Offers has gifts for every mom, at the right price.
Here’s the scoop on our hand-picked gifts, created with moms in mind:
Flowers:
CalyxFlowers.com:
$40 for $80 toward bouquets & flowering plants
CalyxFlowers.com
works with premier growers from around the world, so you’re sure to find all of Mom’s preferred petals, from sweet-smelling roses and lavish, pastel peonies to exotic orchids.
Jewelry:
PearlsOfJoy.com:
$49 for a freshwater pearl necklace with silver clasp ($99.99 value)
Adorn Mom with a strand of luminous
freshwater pearls
that she’ll treasure on her special day and for years to come.
bamboopink:
$50 for $100 toward fashion jewelry
You’ll find the perfect Mother’s Day gift at
bamboopink
. This purveyor of high-quality jewelry at affordable prices has it all, from stylish stackable rings to collectible pendants to chandelier-drop earrings.
Fragrance:
FragranceNet.com:
$25 for $50 toward fragrance, beauty products & more
Give Mom luxury for less with a gift of fragrance from
FragranceNet.com
.
Apparel:
FlirtyAprons.com:
$15 for $30 toward aprons & kitchen gloves
With dozens of aprons that combine modern fit with retro flair,
FlirtyAprons.com
’s line of kitchen attire even makes doing the dishes feel like a treat.
PajamaGram.com:
The deal: $25 for $50 toward sleepwear & more
Let Mom have her fun with the ultimate comfy Mother’s Day gift: PJs as cozy as they are cute from
PajamaGram.com
.
UniquePashminas.com:
$15 for an infinity scarf ($38 value)
Why not surprise her this Mother’s Day with the ultimate accessory: a
reversible
infinity scarf
? She’ll be totally on-trend in the chic, continuous loop style, which instantly upgrades any outfit already in her closet, from jeans to cocktail attire.
MeUndies.com:
$10 for $20 towards stylish undergarments
On Mother’s Day, pamper the special woman in your life by making her feel glamorous, even if it’s a sweatpants day, with underthings that are equal parts pretty and comfy from
MeUndies.com
.
Goodies:
HarryandDavid.com:
$25 for $50 of fresh fruit, desserts & gourmet gifts
Discover towers of fresh fruit, cookies, chocolates, and more gourmet assortments, all meticulously assembled by hand and designed especiall
y for
Mother’s Day
by
HarryandDavid.com
.
igourmet.com:
$20 for $40 toward specialty cheeses, chocolates & other fine foods
Thank Mom this Mother’s Day with a gift of fine food that’s up her (gourmet) alley from
igourmet.com
.
More Great Gifts:
BlueDolphin.com:
$19 for a year of Martha Stewart Living & Everyday Food ($39 value)
Treat Mom to a year of Martha’s hints and how-tos with one-year
subscriptions
to two of the entertaining maven’s magazines.
SmileBox.com:
$16 for a one-year membership ($39.99 value)
With a simple (and free) application for PC or Mac, Mom can easily create scrapbooks, collages, slideshows, and e-cards right on her computer wit
h
SmileBox.com
.
CozyMyPhoto.com:
$64 for a custom photo blanket ($129 value)
Let the textile maste
rs at
CozyMyPhoto.com
turn Mom’s favorite photo into a cozy, woven blanket.
To subscribe to Google Offers, plea
se visit:
www.google.com/offers
. And follow our
Google+ Page
for news and updates from the Google Offers team.
Posted by Shazia Makhdumi, Sr. Product Marketing Manager, Google Offers
Make your Earth Day blossom with 50% off wildflower seeds from American Meadows
4/20/12
Earth Day
only comes once a year, but you can show the planet some love every day,
starting with your own backyard
. Today through Sunday we’re running
a special Google Offer
with online gardening retailer,
AmericanMeadows.com
: $5 gets you $10 worth of mixed wildflower seeds (more than 50,000 seeds!), specially designed for
Google Offers
customers in honor of Earth Day. As a bonus you’ll also get two veggie or herb seed packs.
Click
here
to buy this deal now!
This GMO-free wildflower seed assortment includes twenty-five varieties of brilliant blossoms—like Cosmos, Poppies, and Hollyhocks—with both quick-blooming annuals for a splash of summer color and hardy perennials that’ll flower year after year. Not blessed with a green thumb? Don’t wilt; this mix is easy-to-grow and will flourish in all parts of the country, be it in a pot or in your garden.
Head outdoors and plant something new!
To subscribe to
Google Offers
, please visit:
www.google.com/offers
. And follow our
Google+ Page
for news and updates from the Google Offers team.
Posted by Andrew Textor, Sr. Account Manager, Google Offers
Get Google Offers straight from your browser with the new Google Offers Chrome extension
4/17/12
Today we are announcing
the Google Offers Chrome extension
. The extension helps you keep tabs on great deals from Google Offers as well as from our partners such as Gilt City, kgbdeals and zozi.
Download the new Google Offers Chrome extension today from the
Chrome Web Store
.
After downloading the extension you’ll get instant access to deals for places to eat, shop and play, and you’ll receive notifications for new deals in your area right within your browser. You can also share your favorite deals with friends on Google+, Twitter and Facebook from the Chrome extension.
Check out
www.chrome.google.com/webstore
to learn more and download the Google Offers Chrome extension. This Chrome extension is currently available in the U.S.
Posted by Eren Kantarli, Product Marketing Manager, Google Offers
Google Offers to run "I Love Boston Week" April 9-13
4/6/12
Thanks to Google Offers, Bostonians have been
taste-testing menus
,
revealing hidden talents
and soaking up the
Boston culture
without burning a hole in their wallets. We’re keeping the great deals coming with an entire week of offers that embody the true flavor of Beantown.
Next week (April 9-13), Google Offers subscribers in
Boston
will receive one-of-a-kind deals that will have them singing "Sweet Caroline.” Here’s a sneak peek of the offers-goodness to come:
Figs
: One of Todd English’s acclaimed
restaurants
in Charlestown, Figs is celebrated for its thin crust, wood-fired pizzas as well as its handmade pastas and homemade desserts. This casual bistro is a no-brainer when it comes to choosing a place to dine (and with all the gems in Boston, we know that isn’t always an easy choice).
Captain John Whale Watching and Fishing Tours
: Visit historic Plymouth for more than just the Pilgrims and the Rock. With
Captain John Whale Watching and Fishing Tours
, you’ll cruise alongside the most rare, massive mammals in the world. The kicker? Whale sightings are guaranteed!
The Elephant Walk
: “Flat out delicious” according to
Zagat
, this award-winning
restaurant
serves up an unexpected combination of Cambodian and French cuisine. With the arrival of baseball season, you’ll be happy to discover it’s located just a short (elephant) walk from Fenway.
Old North Church
: The Old North Church helped spark the American Revolution when Robert Newman climbed the steeple and held out Paul Revere’s signal that the British soldiers were leaving Boston. The oldest standing Church building in Boston, the Old North Church is one of the top historical destinations for tourists and Bostonians alike.
Viking Princess Cruises
: As much as we love Boston, sometimes you need to get away. Escape to the Cape and board the 40-foot
Viking Princess
, which cruises a coastline that’s seen its fair share of shipwrecks, pirates, pilgrims, and whalers. This narrated journey reaches the very tip of Cape Cod, home of the scenic Long Point Lighthouse—it also happens to be as far east of Boston as you can get without ending up in the Atlantic.
To subscribe to Google Offers in Boston and other locations across the U.S., please visit:
www.google.com/offers
. And follow our
Google+ Page
for updates from the Google Offers team.
Posted by Jacquelyn Moore, Account Manager, Google Offers
Attention, coffee lovers: Google Offers to run $5 for $10 Starbucks deal tomorrow
4/3/12
Tomorrow morning,
Google Offers
is running its first deal with Starbucks. For $5 you’ll get a $10 Starbucks Card eGift, good at all participating Starbucks locations nationwide. This deal is only available to Google Offers subscribers.
The Starbucks Google Offer includes a contribution to a good cause. For every deal purchased, Google Offers will donate $3 to the Opportunity Finance Network (OFN) for the
Create Jobs for USA Fund
(up to $3 million). Founded by Starbucks and OFN, the Create Jobs for USA Fund helps provide loans to community businesses in order to create and sustain jobs in America. So, when you buy this Google Offer, you’re also taking action to help Americans get back to work.
Sound like a great Wednesday pick-me-up? We think so! Get your caffeine fix, save a little cash and help support small businesses, all with a few clicks.
Sign up for Google Offers
and we’ll send this offer straight to your inbox. And for those of you already subscribed to Google Offers, stay tuned to your email for details and the chance to purchase the deal tomorrow.
Posted by Michael Haswell, Head of Business Development, Google Commerce
Google Offers Food Truck Day in LA
3/21/12
Google Offers
connects you with deals at great places in your city. And sometimes those places are on wheels. We’re joining the food truck craze and kicking it all off in the city where you need a car to do pretty much everything (even cooking): Los Angeles. Enjoy Food Truck Day this Friday, March 23 with offers from some of LA’s most buzzed-about, award-winning food trucks.
Here’s what’s on the menu:
Kogi BBQ
: Hailed by Zagat as “the forerunner of all food trucks,” Kogi BBQ, LA’s own traveling landmark, is known for putting Korean barbecue tacos on the map. Corn tortillas, double-caramelized meats, salsa roja, onion-cilantro relish and fresh Asian slaw make up the iconic Kogi taco that has both LA locals and TIME magazine buzzing. Believe the hype: $4 gets you $8 of Korean BBQ tacos.
The Grilled Cheese Truck
: These sandwiches “might change your life” according to Zagat. Try their Cheesy Mac ‘n Rib or S’more Melt and it’ll be no surprise why The Grilled Cheese Truck was voted Best Food Truck by LA Times Readers’ Choice. Get in on the grilled goodness: $5 gets you $10 of sandwiches and more.
Grill ‘Em All
: Zagat rates Grill ‘Em All as one of LA’s top 10 food trucks—and the competition is stiff. Winner of Food Network’s The Great Food Truck Race, this local favorite serves epic, gourmet burgers and (cheese-filled) tator tots while cranking jams from their favorite bands. Get ready to rock ‘n roll: $7 gets you $14 at this hamburger hotspot.
The Buttermilk Truck
: For those who believe breakfast shouldn’t be confined to any hour, keep an eye out for The Buttermilk Truck. Zagat declares this “the truck to chase,” but don’t forget to bring your Offer with you. $5 gets you $10 of chicken ‘n waffles, red velvet pancakes, fresh donuts and other breakfast favorites morning, noon, and (late) night.
Frysmith
: This innovative food truck knows great things are worth doing twice—like deep-frying your french fries. Here they dole out crisp, twice-fried spuds that are meant to be meals, like the rave-worthy Rajas Fries loaded with steak, onions, chili, and cheese or the sweet potato Vegan Chili Fries. This here is your main course: $5 gets you $10 at Frysmith.
Be sure to subscribe to
Google Offers Los Angeles
so you don’t miss out on these fantastic offers. Foodies in San Diego and Houston: subscribe to
Google Offers San Diego
and
Google Offers Houston
, because Google Offers Food Truck Day will rolling into your cities soon!
Posted by Ellen Shen, Business Analyst, Google Offers
REI’s first daily deal is a success, thanks to Google Offers
3/20/12
People love saving money. According to
eMarketer
, almost 88.2 million people--or half of all U.S. adults who use the Internet--redeemed an online coupon in 2011, and this number should increase to 96.8 million by 2013. So it’s no wonder why so many companies, big and small, are using discounts, in the form of daily deals, to drive increases in sales.
In November 2011
Google Offers
partnered with
REI
, the nationally loved outdoor retailer, to run REI’s first-ever daily deal and Google’s first-ever national offer: $15 for $25 worth of outdoor gear from REI.
Co-branded landing page used with marketing campaign to increase awareness of the offer
“REI was looking for ways to learn how we can use daily deals to drive the business during a non-promotional period, both within our stores and online, and a partnership with Google was a great fit,” said Teresa Harting, REI’s Marketing Manager. “We wanted to partner with a company that understood our brand and could manage it appropriately in the midst of a large-scale promotional announcement.”
In the weeks leading up to the offer, REI and Google worked closely to develop an offer that accurately reflected the REI brand. The companies also worked hand in hand to craft a well-executed pre-offer campaign that would drive interest and awareness among REI customers. The campaign, which ended on the date the offer ran, included the following tactics:
A 10 day teaser campaign on Google’s GDN, which drove people to a co-branded landing page for the offer.
An email campaign sent to REI’s opted-in subscriber base and to Google Offers opted-in subscribers on the day of the offer.
REI Facebook and Twitter posts were published the day before the offer and the day of the offer.
Facebook promotion on the REI brand page, including real-time interaction with customers to answer any questions about the offer.
Email campaign sent to REI’s opted-in subscriber base
Beginning on November 3rd, the REI Google Offer ran for 24 hours and was purchased by nearly 90,000 people across the U.S. The one-day deal has driven a significant amount of sales, both online and offline, and the average order value exceeded REI’s already high expectations. Further analysis will continue through the end of the redemption period to understand the total business impact, but it’s clear that REI will continue to see a benefit from their Google Offer.
“Our objective in running a Google Offer was to understand if we could attract new REI customers and increase traffic to our stores and to our website. Additionally, we wanted to gain a better understanding around how daily deals work for REI and if it would yield similar or higher average order values across both new and loyal customers. We have seen strong redemption and are continuing to track the results through the end of the redemption period. Overall, we are happy with the results of our very first daily deal with Google Offers,” said Harting.
If you’re a merchant and are interested in running a Google Offer, please visit:
google.com/offers/business
.
Posted by Robin Lien, Google U.S. Retail Team
Working with 30 deal experts to bring you more great offers
3/14/12
Matching you with the deals that you want is our focus, but we can’t do it alone. That’s why we’re working with a select group of deal provider partners -- including 11 new partners that we’re announcing today -- to bring you more of the greatest deals out there. Also, we’re expanding the availability of all of our partners’ deals to four new cities including:
Austin
,
Houston
,
Philadelphia
and
Miami
.
This means subscribers in 23 of the 40 cities where
Google Offers
is available now have access to more deals each day, from both Google and our partners, in a single place. Whew! That’s a lot of deals! But don’t worry, we'll only send you the best deals in your area, in one email a day. And if you take the Google Offers personalization quiz, we'll send you deals that match your interest too.
Our newest partners bring a unique variety of deals to the Google Offers platform. They include:
8Moms
,
APDailyDeals
,
AT&T Interactive
,
Boston.com
,
DailyDeals.com
,
DoubleTakeDeals
,
Half Off Depot
,
Morgan’s Deals
,
Savored
,
Signpost
and
Urban Dealight
.
Learn more about Google Offers and subscribe by visiting:
www.google.com/offers
. If you are a deal provider and are interested in partnering with Google, please get in touch with us via our
partner program form
.
Posted by Ji Yang, Software Engineer, Google Offers
And that makes 40! Google Offers launches in Oklahoma City and Omaha
2/7/12
Today,
Google Offers
is rolling out in two new locations,
Oklahoma City
and
Omaha
. Not only are we excited to bring high-quality, personalized deals to these awesome cities, but today’s announcement also marks a special milestone for us: In just 251 days, Google Offers has gone from one to 40 cities across the U.S.!
In the eight months since
our launch in Portland
, we’ve worked with locally loved businesses and popular national brands to bring you the very best deals out there. And we’re continuing this M.O. with two great offers for our newest cities. Here’s the scoop:
Oklahoma City: $10 for $20 of American fare at Louie’s Grill and Bar
Besides your own living room, few places are comfortable enough to kick back with a plate of queso-smothered nachos while watching the big game. Enter
Louie’s Grill and Bar
, where the service is friendly, the food sticks to your ribs and nothing on the menu is over $10. With today’s inaugural
Google Offer
in OKC, enjoy $10 for $20 of American-fare at one of Louie’s Grill and Bar’s
twelve locations
in the Oklahoma City area.
Dig in to a 100% Angus burger ($8) at Louie’s Grill and Bar
Omaha: $8 for one ticket to an upcoming Nebraska Huskers Men’s Basketball game
Sure, shouting at the TV seems satisfying, but there’s nothing like lending your lungs to a crowd thousands deep. Join thousands of fans to watch the
Nebraska Huskers
take on their rivals in the Big Ten: $8 gets you one ticket to see the Huskers take on the Illinois Fighting Illini ($20 value) on
February 18th
OR the Iowa Hawkeyes on
February 29th
($15 value). Don’t miss out: these are the big games before the Big Ten Tournament!
Cheer on Big Red in the new Devaney Center!
Check out
www.google.com/offers
to learn more and subscribe to Google Offers! Also be sure to check out our
Google Offers mobile app for Android
so you can get access to great deals on the go.
Posted by Eric Rosenblum, Director of Product Management, Google Offers
Valentine’s Day deals you’ll love, for the one you love, from Google Offers
2/1/12
As Valentine’s Day approaches, the thoughts of some turn to romance and celebrating that special someone in your life. The thoughts of others turn to the sometimes arduous and often expensive task of buying a gift that truly conveys what that someone means to you. Relax,
Google Offers
is here to help with three national deals that form the triumvirate of Valentine’s Day - flowers, jewelry, and chocolate.
Flowers from 1-800-Flowers
In 1976, Jim McCann opened his first
1-800-Flowers
store (then called “Flora Plenty”) and in the 35 years since launch, 1-800-Flowers has been delivering smiles ever since. And boy, do they have an
offer for you
today: you can send two dozen fresh roses delivered to the door of your choice -- perfect for Valentine’s Day, or just because. 1-800-Flowers will even include a beautiful, crystal clear vase and free standard shipping. All this for only for $44.99. That’s 43% off! What a bunch of hopeless romantics...
Jewelry from Gemvara.com
From its customer service, to its selection, to its focus on personalization,
Gemvara
is changing the way its customers shop for jewelry online. And to celebrate Valentine’s Day this year, the company is taking some of the intimidation out of buying jewelry by
offering $50 for $150 toward custom jewelry at Gemvara.com
-- a whopping 66% off. Starting tomorrow (2/2), at 5 a.m. PST, customize
necklaces
,
earrings
and
rings
online, mix ’n’ match gemstones & precious metals and have it shipped - at no extra cost. Be sure to place your order at Gemvara.com by February 5 (this Sunday!) in order to have it delivered by February 14th.
Chocolate from Chuao Chocolatier
Starting Friday (2/3), at 5 a.m. PST,
Chuao Chocolatier
(pronounced chew-WOW) will finalize the triple threat of Valentine’s Day deals with one not to be trifled (or is it truffled?) with. The first Venezuelan Chocolatier based in the United States, which specializes in all-natural “fusion chocolate,” will offer an
online deal for $12 for $24
of artisan chocolate. And this isn’t your grandma’s chocolate box - Chuao offers unusual flavor combinations such as Spiced Napa Valley Cabernet, a combination of California raisin fondue, Napa Valley cabernet, caramel and spices in rich dark chocolate; and Rosemary Salt Caramel, a salt butter caramel infused with rosemary in creamy milk chocolate. Yum!
Visit
www.google.com/offers
to learn more and subscribe to
Google Offers
so you don't miss out on these great deals. Also, you can always find deals from Google Offers on-the-go with the
Google Offers app on Android
.
Posted by Shazia Makhdumi, Sr. Product Marketing Manager, Google Offers
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