The official blog for the latest news from Google Commerce
Send money to anyone in your contact list with Google Wallet
No email? No problem! Now you can send money to anyone in your contact list using just a phone number.
When you send money to a phone number, the recipient will get a text message with a secure link. They can simply enter their debit card to claim the money and it will be available in their bank account within minutes.
To start using this feature, look for a new version of the Google Wallet app on
or in the
in the next few days.
Keep the feedback coming
We’re thrilled with the great feedback we’ve received on the new Google Wallet app, and we’re working hard to make the experience even better.
In recent weeks, we’ve released a number of updates, including:
Improved contact suggestions, so you see the people you send money to most often first
A security feature that lets you lock the Google Wallet app with the tap of a button
The ability to link a second bank account
We’d love to hear more about what features you want to see in Google Wallet. Share your feedback with us in the app or on our
The Google Wallet Team
Google Express: you be Santa; we’ll handle the rest
Every year, there’s a joyous feeling in the air as excitement builds to that special holiday moment with friends and family. Leading up to the holiday break, though, we know you have loads to do, like shop for
, pick up
, and (of course) bake
for Santa. Last year, folks from Boston, Chicago, DC, Manhattan, West LA and the Bay Area trusted
to get their holiday must-haves delivered — whether it was the
in the nick of time for the holiday party,
for the home,
for the kiddos, or an epic
for the company contest. This year, we’re thrilled to reach more than 95 million people (nearly 1/3 of the US — hurrah!) with massive new coverage across most of the
and all of California.
Give me s’more, you say? To help with your to-dos, we’re pleased to work with more of your favorite stores so you can relax and do all your holiday shopping in one place — the palm of your hand.
Last year, we noticed that average searches for ‘
’ grew three times in December compared to the rest of the year, while searches for ‘
’ related items peaked a week before Christmas. So, to help with your holiday meal prep, we’re delighted to bring you
Bed Bath & Beyond
Sur La Table
, where you can find
perfect for your holiday gatherings.
In the Bay Area, we saw four times the number of searches for ‘
’ right after Thanksgiving, while searches for ‘
’ tripled the week after. This year, we’re thrilled to work with
Orchard Supply Hardware
to have beautiful trees, home decor and so much more, delivered right to your door.
If you haven’t already, sign up for Google Express and get a
free 3-month membership trial
* to see how we can make your holidays all the merrier. And for a limited time, enjoy $15 off your first purchase by entering code REINDEER15 at checkout.**
Happy shopping and happy holidays!
The Google Express Team
3-month trial offer
expires Jan. 31, 2017. After free trial, membership auto-renews. Cancel at any time.
**Applies only to 1st purchase (even if it’s less than the coupon value). Valid until Dec. 31, 2015 while your account’s active. Alcohol, gift cards, membership costs and shipping & service fees excluded.
For complete terms and conditions, see
Welcome to a new Google Wallet
Today, we’re announcing a new Google Wallet app -- now focused exclusively on sending and receiving money. You can use Google Wallet with your Android or iOS device to send money to anyone in the US with an email address, even if they are not a Wallet user. And now, when you receive money through Google Wallet, you can quickly cash out to a debit card or linked bank account.
It's easy, fast, and free to send money directly from your bank account, debit card or Wallet Balance. When you receive money through Google Wallet, you can spend it using your Google Wallet Card wherever Debit MasterCard® is accepted in the US, use your Wallet Card to withdraw it from participating ATMs, or cash out to a debit card or linked bank account.
We’ll be announcing more Google Wallet news soon, and would love to hear your feedback (just select Help > Feedback in the app). For updates on Google Wallet, subscribe to this blog, or follow Google Wallet on
The new Google Wallet is available today on
today. Visit the Google Wallet
Posted by Pali Bhat, Director of Product Management, Android Pay
P.S. Looking to pay with your Android phone, or store loyalty and gift cards? Click
to learn more about Android Pay
*MasterCard is a registered trademark of MasterCard International Incorporated.
Google Express: Now available to over 25 million more people in the Midwest
Today, we’re delighted to launch
to over 25 million more people, with overnight delivery in the Midwest—across six different states and the Greater Chicagoland area. That’s right, Illinois, Indiana, Iowa, Michigan, Ohio and Wisconsin: we’re coming to a doorstep near you.
Since launching Google Express just under two years ago, we’ve made many shoppers very happy, alongside our wonderful stores. Whether same-day in our seven metro areas or overnight in Northern California, it’s been a pleasure to see the service become part of people’s lives.
One thing is especially clear: people love saving time with us. That’s what we’re really about. Think back-to-school shopping that gives back those last moments of summer. Or family shopping that leaves more time for the family.
In the Midwest, we’re delighted to offer Google Express with the following wonderful stores. Deep breath... Ace Hardware, Barnes & Noble, Costco, Fry’s Electronics, Kohl’s, L’Occitane en Provence, Moosejaw, PetSmart, Road Runner Sports, Staples, Toys “R” Us & Babies “R” Us, Treasure Island Foods, Ulta Beauty, The Vitamin Shoppe, Walgreens and Wrigleyville Sports. Phew!
So, we hope you enjoy easy, convenient and speedy shopping, Midwesterners. We’re certainly going to enjoy being in your part of the world—getting things you need delivered from stores you love.
Posted by Brian Elliott, General Manager, Google Express
Reach more customers online: Add GTINs to your Google Shopping data feed
, finding the right customers starts with creating a good product data feed: the better your feed, the more easily we can connect you with online shoppers, searching for what you sell. Key to creating a complete feed is clearly and accurately specifying which products you have for sale.
For most products, the manufacturer will provide a Global Trade Item Number (GTIN) to uniquely and completely identify a product in the global marketplace. We’ve found that providing GTINs in your product data feed increases the likelihood that your offers are matched to the Google Shopping product catalog. This helps us surface relevant, accurate results on Google Shopping; in fact, early experiments indicate that offers matched to the catalog receive up to 40% more user clicks than those that do not
That’s why, as part of the 2015 update to the
Google Shopping Products Feed Specification
shared in June
, we refined our guiding principles and requirements around GTINs. Starting September 15, we’ll require Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid ‘gtin’ and ‘brand’ for all products when the ‘brand’ is a
and the ‘condition’ is ‘new’. At that time, we’ll disapprove offers that do not meet this requirement or are submitted with invalid GTINs.
If you don’t already have correct, complete GTINs in your data feed, here’s how you can easily find them:
Find GTINs individually.
Look for the 12 or 13 digit number printed below the barcode on your product’s packaging. For example, the
ASUS Flip C100PA DB01 10.1″ Touchscreen Chromebook
should be submitted with a ‘gtin’ as 00889349062166 and ‘brand’ as ASUS.
Find GTINs in bulk.
GTINs are used in many warehouse management systems to identify and manage inventory and can often be exported from this in bulk. Check with your IT colleagues to see if they can help you get GTIN data in your feeds.
Make sure you’re using the correct brand.
Merchants may mistakenly give us the incorrect brand for a product by using ‘brand’ to indicate that a product is compatible with, or an accessory or replacement part for a product from that brand. For example, a
mobile phone case
that is compatible with an Apple iPhone 6 listing “Apple” as the brand is misleading to shoppers and can result in your ads being disapproved. Instead, it should provide the brand for the product, and use the ‘title’ and ‘description’ fields to explain compatibility information instead.
It’s important to not try to make up a placeholder GTIN or use the same one for multiple, different products, as our systems will detect this and disapprove your offers. Once you’ve updated your data feed with valid, accurate GTINs, you can resubmit your feed for processing and get more of your products on Google Shopping.
In some rare cases, you’ll find products from a designated brand where no valid GTIN exists (these are often products where you are the sole merchant selling this product or for replacement parts). If you encounter this situation, we’re rolling out a new feature in Merchant Center that allows you to request a review of disapproved offers. Starting September 15, if you believe your item was incorrectly disapproved and would like to request a manual review, follow these steps to get your products approved and showing on Google Shopping:
In the Products tab, click on the title of the item to view the page for that individual item.
Click the link for "Why is this item disapproved?"
Review the policies related to your item disapproval, and then check the box that acknowledges that you reviewed the information.
Select "Request manual review."
This gives our team a chance to review your products; if we determine that there is not a valid GTIN available, your offer will be reinstated.
We’re really excited to be working through this new requirement with you. Not only will it help improve the richness and relevancy of ads we show to potential customers, it has the chance to improve your performance on Google Shopping.
Posted by Rob Rekrutiak, Product Manager, Google Shopping
Google internal data, 2015
Pay your way with Android
Credit cards, debit cards, loyalty cards, cash, coins. Forget fumbling through your wallet next time you’re in a store
—what if you could pay with just a tap?
Introducing Android Pay, the simple and secure way to pay with your Android phone.
Things are more interesting when we create them together. So we’ve approached Android Pay the same way we approach every other part of the Android family -- partnering with the ecosystem -- bringing together mobile carriers, payment networks, banks and retailers to deliver you choice and flexibility. And offering developers an open platform to collectively push mobile payments forward.
Tap to pay in stores
With Android Pay, you can simply unlock your phone like you normally do, place it near a merchant’s contactless terminal, and you’re good to go. Android Pay does all the heavy lifting. You don’t even need to open an app—just tap and go. You’ll also see a payment confirmation and get transaction details right on your phone.
Also, with select retailers, your loyalty programs and special offers will be automatically applied at checkout. For example, when you tap to buy a Coke at a vending machine, your MyCokeRewards will be automatically applied. With Android Pay the contactless terminal not only receives your payment info, but also your loyalty programs and offers.
Tap to pay in apps
Making an online purchase? The days of entering your credit card and shipping address each time you make a purchase online will be a thing of the past. Just select “Buy with Android Pay” and leave the rest to us; checkout is as fast as a tap.
To make it easier for developers to add Android Pay to your favorite apps, we’ve designed our platform to work with any payment processor. And we’re partnering with top payments processors including Braintree, CyberSource, First Data, Stripe and Vantiv to make integration even easier.
The choice is yours
With Android Pay you will be able to pay with your credit or debit card, across multiple Android devices, and at thousands of stores and apps that you already know and love. And by enabling bank apps to integrate with our platform, you’ll be able to add your credit and debit cards directly from bank apps for use with Android Pay.
It's still early days, but we're very excited and think that this type of open platform will help drive adoption in mobile payments.
Security is at the center of Android Pay
We know how important it is for you to keep your personal and financial information secure. Therefore, we’re working with leading payment networks and financial institutions in the US to deliver industry standard security tokenization, to support Android Pay’s launch later this year.
So when you shop at a store, Android Pay won’t send your actual credit or debit card number with your payment. Instead we’ll use a virtual account number to represent your account information -- providing you with an extra layer of security. And if your phone is ever lost or stolen, simply use
Android Device Manager
to instantly lock your device from anywhere, secure it with a new password or even wipe it clean of your personal information.
Shop at your favorites
Android Pay will soon be accepted at over 700,000 store locations from your favorite brands across the US, and in over 1000 Android apps. And we’ll be adding more every day.
Android Pay in stores
Android Pay in apps
Android Pay will be available on Google Play for download soon. And when your bank integrates, you could also activate Android Pay directly from your bank app. We are also working with major US mobile carriers (AT&T, T-Mobile, Verizon) to help ensure that when you buy a new Android phone, you can walk out the door ready to use Android Pay.
Look forward to sharing more in the coming months.
Posted by Pali Bhat, Director, Product Management
#ExpressYourLove this Mother’s Day with Google Express
This Mother’s Day, everything is coming up roses.
excited to celebrate this Mother’s Day by teaming
this Sunday, May 3rd for a celebration in perhaps one of the most colorful (and sweetest smelling) ways possible -- with roses, gerbera, lilies and more.
So what’s on deck?
The party kicks off at
The Village at Corte Madera located at 1618 Redwood Highway
at the Center Court. Surprise mom with your own bloom creation at our free DIY workshop where you can learn a thing or two about the various flowers you can choose from:
bells of ireland
and more. Event starts at 11am and lasts until 6pm, with the “Build-A-Bouquet” bar open from 11am - 3pm or while blooms last.
A photographer will be on hand to capture your smiling face in front of our blooming backdrop featuring 30,000 fresh flowers, so you can send mom a digital postcard, wherever she may be.
And if you want to really go the extra mile for mom this Mother’s Day, enter the code EXPRESSLOVE at checkout for $15 off
your first purchase on
. Consider this your chance to finally settle who’s her favorite in the family. -- start shopping for gifts and win her over today.
Hope to see you and your families there!
Applies only to 1st purchase (even if it’s less than the coupon value). Valid until May 15, 2015 while your account’s active. Alcohol, gift cards, membership costs and shipping & service fees excluded. For complete terms and conditions, see
Helping small businesses reach new customers with Google Shopping
When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people -- even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily.
But getting started with a website is just the beginning.
helps small businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. Here’s how two local businesses, Paper Culture and PUBLIC Bikes, used Google Shopping to gain a competitive edge and spark shoppers’ interest across the country by leveraging their strengths: unique designs and inspired products.
Paper Culture uses Shopping ads to connect with design lovers online
Unique, modern design is a top priority for
, an environmentally-conscious stationery company that sells 100% post-consumer recycled cards, coasters, and other personalized products online. To complement their AdWords text ads, Paper Culture turned to Google Shopping to put their product designs front and center, and reach new customers with rich, visual ads that jump off the search page.
“One of the toughest challenges for us as a small business is that we don’t have the brand of our larger competitors,”
says Chris Wu, CEO and co-founder of Paper Culture.
“Google Shopping helps us tell our story through showing searchers our unique product designs, right on Google search.”
By coupling customer intent with Google Shopping’s image-focused approach, Paper Culture was able to highlight their designs in a cost-effective way -- ensuring that each shopper that clicked on a Google Shopping ad was an already-interested buyer. Through Shopping campaigns, Paper Culture decreased their cost-per-lead (CPL) by 50%, and saw 3x ROI overall when compared to their other online channels.
PUBLIC Bikes reaches more searching cyclists with Google Shopping
is in the business of selling colorful, trendy city bikes with a mission to help people fall in love with urban biking. But as a small business that designs, manufactures, and sells their own merchandise, the team often found themselves short on time and resources.
“With a small team, it’s challenging to do everything we want to do and get our brand and products out there,”
says Dan Nguyen-Tan, founding executive of PUBLIC Bikes.
“We need a way to scale our marketing efforts and get in front of potential customers where they can discover and engage us. That’s why Google Shopping is so important: it helps us reach customers looking for our products across the country.”
PUBLIC Bikes used Google Shopping to find new customers beyond their brick-and-mortar stores. Bidding by product allowed them to more easily prioritize those products that were new or on sale, turning once low-converting search terms into profit. For every $1 invested in Shopping campaigns, PUBLIC Bikes was able to see 2x the ROI as compared to their other online channels.
A new hub for retailers, large and small
Whether you’re an ecommerce business or a multi-channel business, the new
Google for Retail
offers a one-stop hub to learn more about Google’s solutions for retailers of all sizes.
If you’re a small business like Paper Culture or PUBLIC Bikes, we’re introducing a new
page as a go-to resource to help you get up and running on Google Shopping and make the world your storefront. Here, you’ll find product overviews, success stories, tutorial videos, and help resources to show how Google’s various retail tools work together to let you find your shoppers, wherever they are.
Posted by Kim Doan, Product Marketing Manager, Google Shopping
eMarketer, Do Small Business Websites Drive Client Engagement?
, Feb 2015
Ordering food? Let Google Wallet help you with faster checkout.
After a long day, you're on your way home, phone in hand and click on your favorite app to have food delivered in no-time. Sound familiar? You're not alone. People are ordering food and drinks through their smartphones more and more, everyday. But having to type all your credit card information through that tiny keyboard can be a hassle. So we’ve joined forces with many of your favorite food and beverage brands to add
at checkout, allowing you to place orders in as few as two clicks.
This week, we welcome
who have integrated with Google Wallet, bringing fast, convenient and secure checkout to their Android users.
You can get your cravings filled fast by placing your order using Google Wallet on a variety of
apps and mobile sites
Dunkin’ Donuts now brings its guests a faster way to purchase and recharge their mobile Dunkin’ Donuts Cards in the Dunkin’ Donuts Mobile® App on Android. By simply selecting Google Wallet at checkout, Dunkin’ Donuts guests can recharge their cards with a couple of clicks—no need to type in credit card information anymore. And hungry Seamless customers will start to see the
payment option available in their Android app, helping them get their grub – a delicious array of 80+ cuisine types – in a snap.
Papa John’s is also excited to have integrated with Google Wallet in November last year. "In today's digital economy, consumers are increasingly turning to their smart phones for online purchases, highlighting the importance of convenience and payment security," said Bob Kraut, Papa John's chief marketing officer. "Google Wallet was Papa John's first venture into mobile payments, and now with more than 50 percent of our sales taking place on mobile or computer, the partnership provides our customers a better and more secure ordering experience."
Android apps today to order using Google Wallet.
A recipe for business success
Having to type shipping and billing information on mobile devices can be a difficult experience—it's one of the main reasons mobile shoppers abandon their shopping carts. Google Wallet helps make checkout simpler so we've been partnering with platforms like
to bring faster checkout to thousands of stores and restaurants.
Next time you're shopping on your mobile phone, look for Google Wallet and you're done!
Posted by Hana Chang, Head of Commerce Platforms
Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions
Last year, we
product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this week we launched in the UK, France and Germany.
Product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, google.com/shopping and their equivalents in the UK, France and Germany. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.
Product ratings for juicers, as indicated by stars and total review counts
Product ratings help consumers make better purchase decisions before they click, driving more qualified traffic to participating merchants. Since the US launch in July 2014, we’ve seen an average click-through rate increase of five percent on Product Listing Ads with product ratings.
Product ratings also help merchants differentiate their Product Listing Ads. Dave Abbott, Vice President of Online Marketing for The Home Depot, says,
“customers look for product validation through reviews and ratings. Providing this info is valuable to our customers and provides The Home Depot with a competitive advantage on Google.”
How to enable product ratings on your Product Listing Ads
Product ratings are available to merchants targeting their Product Listing Ads to the US, UK, France or Germany. Merchants must share all of their product review content with Google, either directly or through an
approved third-party aggregator
, in order to show product ratings.
If you would like to enable product ratings on your Product Listing Ads, please start the process of submitting your review content to us by completing
our product ratings form
. Our team will then reach out to you with details on next steps.
Product ratings are one of several extensions we may show with Product Listing Ads, so please note that just because a product has reviews does not mean that we’ll always show ratings. We’re also working to expand product ratings to more countries this year, so please stay tuned.
Posted by Archana Kannan, Product Manager, Google Shopping
How Will Your Store Reach More Omni-Channel Shoppers This Year?
The customer is always right, at least that’s
what they say
If you believe in that, then stores must acknowledge the reality that shoppers really, really like their smartphones. They carry and shop with them wherever they go—to the bathroom, to competitor stores, everywhere. What’s a retailer to do?
You have three options: Do nothing, resist change, or embrace it.
, the world’s largest fashion retailer, chose the latter. Since Mar. 2010, their stock is up 240%. How did they do it?
Their success is due in part to fusing their “multi-channel” approach into a singularly focused
“We used to have two separate, siloed budgets,”
explains Serena Potter, group vice president of digital media strategy at Macy’s.
“Now we really only have one marketing budget. We look at what’s the best way to spend that; whether it’s digital or offline, and focus on how they work together to deliver the most sales and the best customer experience.”
In other words, Macy’s Inc and others like them no longer compete with their online or offline selves. They don’t fear showrooming, get anxious when a smartphone shopper consults her phone in the aisle, or fret when a consumer jumps from one channel to another mid-sale. They view these realities as new opportunities; new moments to interact with consumers and increase loyalty.
There’s upside in doing so. Smartphone or omni-channel shoppers have
30% higher lifetime value
than single-channel shoppers, according to a recent study from market researcher IDC.
How can retailers understand and convert these higher value shoppers?
The answer: Omni-measurement. In order to realize success, retailers must increase their understanding of omni-shopper behavior. Omni-measurement not only does this, but it enables mouth-watering marketing programs, including predictive campaigns, site-to-store funnelling (and vice versa), enhanced purchase frequency, and automated messaging and product recommendations.
Leading retailers such as Macy’s, Office Depot, PetSmart, Sprint and others are increasingly turning to Google measurement tools such as
, and AdWords
for a complete view of consumer behavior across all paths, channels, and beyond just clicks.
For example, Sprint discovered that paid search ads drove five in-store sales for each online sale.
Knowing that, the company increased their focus and deepened their understanding of the role smartphones play in the purchasing journey. With AdWords Store Visits enabled, Sprint achieved a 31% higher visit rate
from mobile search ad clicks versus desktop search ad clicks. This knowledge was instrumental in helping the carrier create a more seamless online to in-store experience recently.
“Over the last several years, we’ve really thought about how that experience when a consumer gets into the store can continue to build on that bridge we’ve made in digital,”
says Evan Conway, Sprint’s vice president of digital.
“We’ve looked at the transactions and conversations that our sales associates were already having with the consumer and then we tried to build the tools, technology, and content to make the in-store experience better.”
PetSmart, too, was better able
to omni-measure foot traffic
Store Visits reporting
in AdWords. For them, the data revealed that 10–18% of all search ad clicks resulted in an in-store visit within 30 days.
"As a national retailer building a sophisticated local marketing strategy, PetSmart has seen tremendous value in Store Visits data. This data has helped solve an incomplete puzzle,”
says Phil Bowman, PetSmart's executive vice president.
“Historically, we’ve relied on numerous approximations to tell us how our search ads were driving store visits, but this data has validated our estimates. It helps us understand the full picture of where our customers are going after clicking a search ad."
When they’re not helping retailers understand how online ads impact in-store behavior, Google tools help merchandisers promote nearby inventory online, another crucial demand of omni-shoppers. In other words, retailers can now “think local” in ways that have never been done before.
For instance, Office Depot achieved a
on digital marketing spend after switching to
Local Inventory Ads
"Now, we are able to reach customers when they search for a product," s
ays Christine Buscarino, vice president of ecommerce marketing for Office Depot, Inc.
“Local inventory ads provide us with a unique opportunity to offer products that customers are searching for and assure them there is inventory in a nearby store."
Of course, these are just a few examples of leading retailers embracing the omni-channel movement to meet the expectations of today’s consumer. And they’re doing it with the help of Google ad formats and measurement tools.
Learn more about how leading retailers are connecting with today’s connected consumer
Posted by Emily Eberhard Pereira, Head of Shopping Solutions Marketing.
IDC FutureScape: Worldwide Retail 2015 Predictions
. November 2014
Sprint Internal Data
AdWords Store Visits Data
AdWords Store Visits Data
AdWords Store Visits Data
IDC FutureScape: Worldwide Retail 2015 Predictions
. November 2014
The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones
When it comes to brick and mortar stores, misinformation runs rampant.
For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in
Digital’s Impact on In-Store Shopping
, new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers.
Although 95% of all retail transactions still occur in-store
, smartphones have quickly become consumer’s favorite and most trusted “shopping assistant.” These handy devices reduce buyers’ remorse, raise consumer expectations for getting more accurate and faster information from store associates, and present new challenges for hungry retailers.
68% of shoppers surveyed said they were happier with store purchases when they did research online before buying, according to those surveyed
71% expect clerks to know or find product information more quickly now, due to smartphones
46% of smartphone shoppers browse the retailer’s own site or app in-store
But when paired with a consistent shopping experience — specifically mobile optimized, locally relevant, and personalized search results — these same “shopping assistants” can become as powerful to sellers as they are to buyers, the research found.
In fact, they’ve helped double the value of in store visit,
increase customer satisfaction (69% of consumers are more satisfied with purchases when they get to touch or feel a product in-store), and they’ve given retailers more opportunities to build brand loyalty (51% said they used digital devices to look for additional information after buying).
Sears Hometown & Outlet Stores
saw a 16% higher clickthrough rate and 122% increase in visits to its stores after adopting
Local Inventory Ads
, which lets retailers display nearby store inventory to online shoppers.
“Local inventory ads fit perfectly into our strategy of using digital tools to drive store traffic,”
says David Buckley, chief marketing officer at Sears Hometown and Outlet Stores.
“If people are searching for a product on their phones, there is nothing more targeted than serving that item with a picture, description, and price while letting the customers know exactly how far they are located from the product.”
The technology also helps Sears extend the reach of its advertising budget, driving $8 of in store sales for each dollar invested online.
“When we compared our most recent performance of local inventory ads to offline media typically used to drive store sales, such as a recent broadcast television campaign,”
“local inventory ads returned in-store sales at more than 5X the rate of tv advertising for each dollar spent.
Similarly, Staples saw their store visit and ad click thru rates increase by 33% and 29% respectively, after indicating nearby stock in their search listings.
“Local Inventory Ads are another way Staples helps customers shop whenever and however they want through our omnichannel,”
said Ellen Comley, vice president, integrated media, Staples, Inc.
“We know that more and more customers are doing research online before buying, and local inventory ads make it easier for us to reach small businesses and ensure we’re providing the most relevant offers.”
Of course, those are just a few examples. In addition to identifying other ways smartphones are changing modern shopping,
Digital’s Impact on In-Store Shopping
outlines several steps retailers can take to optimize their online presence for smartphones:
5 things brick and mortar stores should do now
Local Inventory Ads
to promote nearby stock to interested buyers, including availability of complementary and recommended products
Be sure to list
, hours, and
in online search ads
Optimize online presence for mobile viewing and buying, including search results,
, app, and mobile ads to engage consumers while in store
Localize and integrate custom offers and product recommendations to smartphone shoppers that disclose their location
Take an omni-channel approach to marketing and measurement by combining your online and physical efforts into one (see also:
There’s no denying that smartphone shoppers are looking at competing offers while in store, the research concludes. But a greater percentage of shoppers look to search engine results and a retailer’s own sites and apps first. To take advantage, retailers must acknowledge, react to, and consolidate their multi-channel approach into a “mobile first” omni-channel one.
Learn more about how top retailers are using digital to connect people with their stores
Posted by Emily Eberhard Pereira, Head of Shopping Solutions Marketing
Google/Ipsos MediaCT/Sterling Brands, Digital Impact on In-Store Shopping, October 2014
eMarketer: Total US Retail Sales Top $4.5 Trillion in 2013, Outpace GDP Growth, April 2014
Shoppertrak 2014 foot traffic and Mastercard SpendPulse transaction Data 2010 thru 2014
AdWords Store Visits Data. 2015
Sears Hometown and Outlet Stores Data. 2015
Sear’s Hometown and Outlet Stores Data. 2015
Tap, tap. Who's there? Google Wallet and Softcard!
first introduced Google Wallet's
tap and pay feature in 2011, and since then, mobile payments have grown rapidly. You can use the Google Wallet app on Android devices, on any carrier network, to tap and pay anywhere NFC is accepted. Over the years, we've received great feedback from people who use this feature and we’ve continued investing to make it easy and secure for more people to pay with their phones. A big part of this is working with other innovators in the industry to help provide a seamless experience across a wide range of phones and stores.
So today, we’re excited to announce that we're working with AT&T Mobility, T-Mobile USA and Verizon Wireless, as well as their mobile payments company Softcard, to help more Android users get the benefits of tap and pay. Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year. We’re also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.
From tap and pay to
storing loyalty and gift cards to sending money to friends
, we've been working hard to make the Google Wallet app even more useful to you -- and there's lots more to come.
Posted by Ariel Bardin, Vice President of Payments
Dimensional weight support in Google Merchant Center lets you specify more accurate shipping rates
When shoppers search for the best deals online, they want to know the full cost of an item -- including the cost of shipping. In fact, we’ve seen that unexpected shipping costs are a common reason for users abandoning their online shopping purchases. That’s why we’ve been focused on making it even easier for you to showcase the right shipping cost to online shoppers, when they’re ready to buy.
Carrier-calculated rates in
Google Merchant Center
are an easy and convenient way to set up accurate shipping rates if you use one of the
. In the US, several major carriers recently announced that they’ve begun applying dimensional weight pricing when calculating the rates of their shipments. With this change, package pricing not only factors in the weight of the package, but also its dimensions.
To help you show accurate shipping rates for your items, we’re introducing support for dimensional weight shipping rates in Google Merchant Center. This update lets you define the dimensions of your packages used in shipping taking into account the length, width, and height of a package -- in addition to the weight you already provide.
We’ve created three new attributes that you can add to your product data to provide the dimensions of shipping packages for an item: ‘shipping length’, ‘shipping width’, and ‘shipping height’. Starting today, when you include these attributes, Google will calculate carrier-calculated shipping rates for supported carriers by taking into account dimensional weights. This ensures that calculated rates reflect dimensional shipping rates to provide users with the most accurate costs.
To learn more about dimensional shipping, visit our
Help Center article
, and select ‘United States’ at the top.
Posted by Sven Herschel, Product Manager, Google Merchant Center
Now available in the UK: Send and request money right from Gmail
Since we announced
Send Money in Gmail
, paying back your friends has never been so simple, whether you’re chipping in for lunch or reimbursing your housemate for your share of the rent. Today, we're excited to make this feature available for Gmail users in the UK.
This means people in the UK will now be able to quickly and securely send money to friends and family in the UK directly within desktop Gmail -- even if the recipient doesn't have a Gmail address. Sending and receiving money in Gmail is free and easy. To send money in Gmail, hover over the attachment paperclip, click the
icon to attach money to your message, enter the amount you wish to send, and press send. You can also request money in Gmail by hovering over the attachment paperclip and clicking the
icon to attach the request to a Gmail message.
When you receive money for the first time, you’ll need to claim it by setting up a Google Wallet Balance and linking your debit card or bank account. After that, your money can be kept in your Wallet Balance for later sending, for spending on Google Play, or you can quickly transfer it to your bank account.
We’re rolling out this feature over the coming weeks to all UK Gmail users over 18 years old, so keep an eye out
icon in the attachment options.
Learn more at
Posted by Travis Green, Product Manager, Google Wallet
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