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Google Catalogs has the Trends You're Shopping For
12/12/12
While long lines at the mall and holiday shipping times can be daunting, knowing what to shop for can be the most challenging part of the holiday shopping season. Armed with
Google Catalogs
,
Google Trends
and a couple of experts from the
Google Shopping
team, we've come up with a list of some of the most searched-for items on Google Shopping, to give you some ideas as to what your loved ones really want this season.
Here are some of the most searched for electronics, toys and home goods on Google Shopping, and the catalogs where you can find them...and more!
Electronics
Roku 2 XD
searches have reached an all time high in search popularity this season
Google Nexus 7
searches are up 21% since the device launched in June
Sony Nex 5R
searches are up 76% since October
Kindle Fire HD
searches are up 68% since mid-October
Samsung Galaxy SIII
searches have risen by 44% in the past 12 months
Browse the
Crutchfield
and
Brookstone
catalogs for more of this season's host gadgets
Toys
Furby
searches have risen 88% in the past 12 months
Skylanders: Giants
searches have risen 90% since September
Nabi 2
searches are up 92% in the past 30 days
Vtech Innotab 2
searches have doubled since October
Browse the
Mills Fleet Farm
catalog for these and other toys they'll love
Home
Nespresso Pixie
searches are up 36% in November as compared to October
KitchenAid Stand Mixer
searches have been up in 2011 and 2012 over previous years by as much as 60%
Roomba 780
searches are up 87% since it's launch in December 2011
Cake Pop Maker
searches are up 70% since September
Browse the
Williams-Sonoma
and
Sur La Table
catalogs for more fabulous home items
Sometimes it's nice to get ahead of the crowd and see what will be the next hot trends. Here are some apparel fashion trends that are gaining traction and the
Catalogs
where you can browse these looks...and more!
Women's Apparel
Women's Puffer Jackets
searches are up 32% over November 2011
Browse Puffer Jackets in the
Eddie Bauer
catalog
Fair Isle Knits
searches are up 20% over last year and continue to rise in popularity
Browse Fair Isle Knits in the
Sundance
catalog
Searches for the color
Oxblood
have peaked in search popularity this season, over all holiday seasons since 2004
Browse Oxblood accessories in the
Bloomingdale's
catalog
Ankle Boots
searches are up 20% over last year
Browse Ankle Boots in the
Solestruck
catalog
Men's Apparel
Chelsea Boots
searches have reached an all time high and are still rising
Browse Chelsea Boots in the
Johnston & Murphy
catalog
Toggle Coats
searches are up 35% in searches over last year
Browse Toggle Coats in the
Saks Fifth Avenue
catalog
Cable Knit Sweaters
searches have reached an all time high
Browse Cable Knit Sweaters in the
Brooks Brothers
catalog
Need more gift ideas? Check out
Google Catalogs
for great gifts for everyone on your list and let
Google Shopping
help you outshine Santa this year! Happy Shopping!
Posted by Meghan Brock, Fashion & Style Specialist, Google Shopping
Google Shopping: Promotional Credit and Update to Feed Spec for International Merchants
12/11/12
Last month, we
announced
the international rollout of the new Google Shopping model built on
Product Listing Ads
. Starting in February 2013,
Google Shopping
in ten more countries will be transitioning to a new experience built on Product Listing ads. We believe these changes, and the improved user experience, will create new opportunities for merchants and help retailers of all sizes attract more customers to their stores. The new model will be rolled out completely by the end of Q2 2013.
To encourage merchants in
Australia
,
Japan
,
Brazil
,
Spain
,
Italy
,
France
,
Netherlands
,
U.K.
,
Germany
and
Switzerland
to make this transition to Google Shopping, we are offering promotional credit. Merchants who apply and create a Product Listing Ad campaign promoting all of their products in Merchant Center by 12 April 2013 could qualify for this credit. They could also qualify for a monthly credit for 10% of their total Product Listing Ad spend.
To learn more and apply for promotional credit, please visit
this page
.
Feed Specification Updates
In an effort to improve the data quality on Google Shopping, we have updated our international feed specifications. These changes will take effect in March 2013. They will align our global product feeds more closely and enable us to surface better results to users. Advertisers who are using the
reduced Product Ads feed spec
will need to bring their feeds into compliance with these new requirements. For more information on the upcoming changes, please visit the
Help Center
.
In addition to the update, we will also be releasing a new set of Google Shopping program policies. The detailed policies will be announced in January next year.
Posted by Sameer Samat, Vice President of Product Management, Google Shopping
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