Google Commerce

Data quality monitoring and user management via the Google Content API for Shopping

4/10/12

we announced a debugging dashboard for the Content API for Shopping that we created based on feedback from our merchant partners. Today we’re introducing two more features for the Content API for Shopping that many of you have requested: the Data Quality feed and the User Management feed.Data Quality feedour product data in Google Product Search. Since data quality issues impact if and how your pro

Retrieve a comprehensive list of data quality issues

Get detailed information about each issue, including the number of affected products, the last time your inventory was checked, and the specific term or phrase that’s triggering the issue

View an example product from your data feed affected by the issue

View a list of issues from all of your sub-accounts (if you have a multi client account)

User Management feedGoogle Merchant Center

Retrieve and modify the list of users that have access to your account

Define which users are admins and can thus manage users themselves

Fine-tune each user's access level (no access, read-only, read/write) per scope (online products, local products)

Posted by Thomas Kotzmann and Thomas Frey, Google Content API for Shopping team

Google Offers to run "I Love Boston Week" April 9-13

4/6/12

taste-testing menusrevealing hidden talentsBoston cultureBoston

Figs: One of Todd English’s acclaimed restaurants in Charlestown, Figs is celebrated for its thin crust, wood-fired pizzas as well as its handmade pastas and homemade desserts. This casual bistro is a no-brainer when it comes to choosing a place to dine (and with all the gems in Boston, we know that isn’t always an easy choice).

Captain John Whale Watching and Fishing Tours: Visit historic Plymouth for more than just the Pilgrims and the Rock. With Captain John Whale Watching and Fishing Tours, you’ll cruise alongside the most rare, massive mammals in the world. The kicker? Whale sightings are guaranteed!

The Elephant Walk: “Flat out delicious” according to Zagat, this award-winning restaurant serves up an unexpected combination of Cambodian and French cuisine. With the arrival of baseball season, you’ll be happy to discover it’s located just a short (elephant) walk from Fenway.

Old North Church: The Old North Church helped spark the American Revolution when Robert Newman climbed the steeple and held out Paul Revere’s signal that the British soldiers were leaving Boston. The oldest standing Church building in Boston, the Old North Church is one of the top historical destinations for tourists and Bostonians alike.

Viking Princess Cruises: As much as we love Boston, sometimes you need to get away. Escape to the Cape and board the 40-foot Viking Princess, which cruises a coastline that’s seen its fair share of shipwrecks, pirates, pilgrims, and whalers. This narrated journey reaches the very tip of Cape Cod, home of the scenic Long Point Lighthouse—it also happens to be as far east of Boston as you can get without ending up in the Atlantic.

To subscribe to Google Offers in Boston and other locations across the U.S., please visit: www.google.com/offers. And follow our Google+ Page for updates from the Google Offers team.

Posted by Jacquelyn Moore, Account Manager, Google Offers

Attention, coffee lovers: Google Offers to run $5 for $10 Starbucks deal tomorrow

4/3/12

Google OffersCreate Jobs for USA FundSign up for Google Offers

Google Acquires TxVia

4/2/12

Google WalletTxVia

Updates to Google Merchant Center Terms of Service

3/29/12

Back in January, we announced our new Google Terms of Service to provide a more consistent experience for users across Google's products. Starting today, March 29, Google Merchant Center will be covered by the new Google Terms of Service along with a short set of additional terms and conditions specific to Merchant Center.

While the substance in the additional Merchant Center terms and conditions remains unchanged from the previous version, the new additional terms and conditions are shorter and reworded to be easier to understand. We encourage you to take the time to review the new Google Terms of Service along with the additional Merchant Center terms and conditions.
Posted by Mayuresh Saoji, Senior Product Manager, Google Merchant Center team

Google Offers Food Truck Day in LA

3/21/12

Google OffersKogi BBQThe Grilled Cheese TruckGrill ‘Em AllThe Buttermilk TruckFrysmithGoogle Offers Los AngelesGoogle Offers San DiegoGoogle Offers HoustonPosted by Ellen Shen, Business Analyst, Google Offers

REI’s first daily deal is a success, thanks to Google Offers

3/20/12

People love saving money. According to eMarketer, almost 88.2 million people--or half of all U.S. adults who use the Internet--redeemed an online coupon in 2011, and this number should increase to 96.8 million by 2013. So it’s no wonder why so many companies, big and small, are using discounts, in the form of daily deals, to drive increases in sales.
In November 2011 Google Offers partnered with REI, the nationally loved outdoor retailer, to run REI’s first-ever daily deal and Google’s first-ever national offer: $15 for $25 worth of outdoor gear from REI.

Co-branded landing page used with marketing campaign to increase awareness of the offer
“REI was looking for ways to learn how we can use daily deals to drive the business during a non-promotional period, both within our stores and online, and a partnership with Google was a great fit,” said Teresa Harting, REI’s Marketing Manager. “We wanted to partner with a company that understood our brand and could manage it appropriately in the midst of a large-scale promotional announcement.”

In the weeks leading up to the offer, REI and Google worked closely to develop an offer that accurately reflected the REI brand. The companies also worked hand in hand to craft a well-executed pre-offer campaign that would drive interest and awareness among REI customers. The campaign, which ended on the date the offer ran, included the following tactics:

A 10 day teaser campaign on Google’s GDN, which drove people to a co-branded landing page for the offer.

An email campaign sent to REI’s opted-in subscriber base and to Google Offers opted-in subscribers on the day of the offer.

REI Facebook and Twitter posts were published the day before the offer and the day of the offer.

Facebook promotion on the REI brand page, including real-time interaction with customers to answer any questions about the offer.

Email campaign sent to REI’s opted-in subscriber base

Beginning on November 3rd, the REI Google Offer ran for 24 hours and was purchased by nearly 90,000 people across the U.S. The one-day deal has driven a significant amount of sales, both online and offline, and the average order value exceeded REI’s already high expectations. Further analysis will continue through the end of the redemption period to understand the total business impact, but it’s clear that REI will continue to see a benefit from their Google Offer.

“Our objective in running a Google Offer was to understand if we could attract new REI customers and increase traffic to our stores and to our website. Additionally, we wanted to gain a better understanding around how daily deals work for REI and if it would yield similar or higher average order values across both new and loyal customers. We have seen strong redemption and are continuing to track the results through the end of the redemption period. Overall, we are happy with the results of our very first daily deal with Google Offers,” said Harting.

If you’re a merchant and are interested in running a Google Offer, please visit: google.com/offers/business.

Posted by Robin Lien, Google U.S. Retail Team

Commerce Blog

Data quality monitoring and user management via the Google Content API for Shopping

Google Offers to run "I Love Boston Week" April 9-13

Attention, coffee lovers: Google Offers to run $5 for $10 Starbucks deal tomorrow

Google Acquires TxVia

Updates to Google Merchant Center Terms of Service

Google Offers Food Truck Day in LA

REI’s first daily deal is a success, thanks to Google Offers

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