Commerce Blog
The official blog for the latest news from Google Commerce
Trends from the biggest shopping days of the year
12/2/11
(Cross-posted on the
Google Retail Blog
)
With the biggest shopping weekend of the year behind us here in the U.S., we decided to take a step back, crunch the numbers and look at how people shopped during the extravaganza that spans Thanksgiving, Black Friday and Cyber Monday.
Using Insights for Search and data from Google’s annual consumer intentions shopping study, conducted with our research partner OTX, we identified two stand-out trends this year. One, shoppers are searching more for deals online than ever before and they’re heavily relying on their mobile device as an on-the-go, personal shopping assistant. Here’s what we learned from the data:
It’s all about saving money and time
The search trends clearly showed consumers are more aware of and interested in special deals available over the holiday shopping weekend. Searches for [
black friday deals
] were up by 30% from last year, and searches for [
cyber monday sales
] and [
cyber monday coupons
] grew 15% year over year. Further, on Black Friday, half of the
top 20 rising searches
on Google involved retailers or deals.
Closing out the long weekend, [
cyber monday deals 2011
] made the top five growing search term on Cyber Monday. In addition, searches for [
black midnight
] jumped by over 30% over last year, indicating shoppers were planning to hit the stores when retailers opened their doors at 12am on Black Friday.
Most interesting to us was the growth in queries indicating that shoppers were using the web to plan out their trips to the store. Searches for [
black friday store map
] were conducted more than twice as often this year as in 2010, and searches for [
black friday store hours
] were up over 40% for the same time period.
Mobile matters
More and more shoppers are reaching for their phones to compare prices, look for store locations and inventory and find deals. In fact, searches for [
mobile coupons
] were up 90% over last year’s volume and mobile search volume for retail-related searches on Black Friday this year was up 200% over Black Friday last year.
According to our study, 55% of participants said they will use their smartphone’s location features on some or most shopping trips, while 47% will use a smartphone to compare prices and 42% will use their phone to search for the nearest store.
They might not fit in your pocket, but tablets are a rising device for getting some serious shopping done: 47% of study participants said they use their tablets to search for coupons or rebates and 44% use them to make purchases.
What’s hot this holiday season
It’s always fun to take a look at the most popular product searches just after Thanksgiving and try to predict what this year’s Tickle Me Elmo will be.
While netbooks emerged as a popular product last holiday season, this year’s data shows tablets overtaking netbooks in search popularity.
Also, the most popular products searched for on
Google Product Search
over the long weekend was the
Leapfrog LeapPad Explorer
. Other top products in their categories include:
Kitchen Appliance:
Keurig Special Edition B60 coffee maker
Board game:
Angry Birds Knock on Wood game
Video game:
Call of Duty: Modern Warfare 3
Doll:
Lalaloopsy Silly Hair doll - Jewel Sparkles
Digital camera:
Canon EOS Rebel T3i digital SLR Camera
Finally, our survey found that 43% of consumers embraced the craziness of the Black Friday weekend and as of Cyber Monday, had finished the majority of their holiday shopping. But don’t panic if you’re part of the 57% majority. If last year’s trends hold true for 2011, we’ll see a big spike in shopping traffic in mid-December, when procrastinators like myself rush to get their shopping done.
Posted by Sameer Samat, VP of Product Management, Google
No comments :
Post a Comment
Labels
+1
2
1-800-flowers.com
1
8Moms
1
American Meadows
1
android
3
APDailyDeals
1
aquarium
1
ATT Interactive
1
ATT Performing Arts Center
1
austin
2
Basketball
1
berkeley
1
Boingo
1
Boingo Hotzones
1
books
1
boston
2
Boston.com
1
Broadway
1
Brownies
1
Charlotte
1
checkout
4
Chico’s
1
chocolate
1
CityLikes
1
cnn heroes
1
Commerce Blog
216
commerce search
1
Content API for Shopping
1
coupons
3
d.c.
1
daily deals
1
DailyDeals.com
1
Dallas
2
deals
10
Dealster
1
denver
1
discounts
4
DoubleTakeDeals
1
Drugstore.com
1
Duane Reade
1
Earth Day
1
ebooks
2
edible excursions
1
Eversave
1
Express
1
Fandango
1
Fat Witch Bakery
1
father's day
1
flowers
1
free wi-fi
1
frysmith
1
Galaxy Nexus
1
Game Developers Conference
1
gap
1
Gardening
1
GDC
1
google
4
Google Account
1
google catalogs
1
Google Commerce Search
1
Google Maps for Android
1
google merchant center
1
google offers
35
Google Play
1
Google Product Search
4
Google Product Search Merchants
2
Google Shopping
6
google wallet
22
google wallet for digital goods
1
gourmet ghetto
1
grill 'em all
1
Guitar Center
1
HAIR
1
Half Off Depot
1
holiday deals
1
holiday shopping
1
Huskers
1
in-app payments
13
iPhone
1
jewelry
1
Joe's Stone Crab
1
Kansas City
1
kitchen on fire
1
kogi bbq
1
LG Optimus Elite
1
LG Viper 4G LTE
1
Listerine PocketPaks
1
los angeles
1
Louie's Grill and Bar
1
Miami
1
Milwaukee
1
Morgan’s Deals
1
Mother's Day
1
New York City Subway
1
nfc
1
offers
12
OfficeMax
1
Oklahoma City
1
Omaha
1
one pass
1
online shopping
1
Oprah
1
orlando
1
Overstock
1
payments
2
Pinkberry
1
REI
2
restaurants
1
San Antonio
1
save to wallet
1
Savored
1
schemer
1
Search As You Type
1
seattle
1
shopper
2
shopping
14
Signpost
1
soop
1
spice of life
1
Sprint
1
Starbucks
1
Tampa
1
the buttermilk truck
1
the grilled cheese truck
1
Tommy Hilfiger
1
University of Nebraska
1
Urban Dealight
1
Valentine's Day
1
Walgreens
1
Wayfair
1
Weforia
1
Wildflowers
1
zagat
1
Zavers by Google
1
Archive
2016
March
February
2015
December
September
May
April
March
February
January
2014
December
November
October
September
August
July
June
May
April
March
February
2013
December
November
October
September
August
July
May
April
March
February
January
2012
December
November
October
September
August
July
June
May
April
March
February
January
2011
December
Let’s play some games!
Commerce API World Tour
In-App Payments Expands its Borders
Trends from the biggest shopping days of the year
November
October
September
August
July
June
May
Feed
Follow @googleexpress
Follow @googlewallet
Follow
Give us feedback in our
Product Forums
.
Follow
No comments :
Post a Comment