Google Commerce: Google Shopping: transition update and new functionality in time for the holidays

Google Shopping: transition update and new functionality in time for the holidays

10/2/12

Over the last 4 monthssuccess
Help for the Holidays For merchants who have not yet made the transition, it’s not too late to get your products on Google Shopping and optimized in time for the holiday season. www.google.com/ads/shopping
For help optimizing your Product Listing Ads, check out our Google Shopping best practices guide or watch videoGoogle+ page
A New Way to Optimize Campaigns

We’ve gotten a lot of requests for tools that make it easier to manage campaigns at a more granular level, so we’re pleased to announce the availability of

Optimize bids for individual products. You can now improve your Product Listing Ad performance by setting your cost per click bid at the item level. This functionality should help you meet your volume and profit targets at the product level.

Easily create product targets. It is now possible to create product targets using the product ID in your Merchant Center feed to manage your bids at the product level.