Typing shipping and billing information on mobile devices can be a difficult experience, which is one of the reasons why 97% of mobile shoppers abandon their shopping carts. We introduced Google Wallet Instant Buy to make checkout on mobile sites and Android apps easier and help shoppers speed through the purchase process - often in as few as two clicks.
Today we're bringing this same technology to iOS apps. iOS developers in the U.S. can now sign up to integrate the Instant Buy API and bring a fast and easy checkout experience across iOS, Android and web.
Merchants and developers selling physical goods and services can use Instant Buy to take advantage of the following:
- Easy integration that works with existing payment processors
- Secure payments with 24/7 fraud monitoring
- No Google fees
Merchant success with Instant Buy
Many merchants have used Instant Buy to simplify their mobile checkout and turn visitors into customers on their mobile sites and Android apps. For instance:
- RueLaLa saw a 4X increase in purchase conversion for Google Wallet users on their Android app after integrating Instant Buy. More than half of Google Wallet users came back and made repeat purchases within a matter of weeks.
- Eat24 integrated Instant Buy and saw that Google Wallet users had an 11% higher average order value than that of credit card purchases on their Android app.
- Fancy experienced a 20% conversion increase on their mobile and desktop sites, as well as Android app.
We've been working with select early partners, including Wish, B&H, Eat24, Fancy, Newegg and Sionic Mobile to integrate Instant Buy into their iOS apps. We are excited to open the Instant Buy iOS API and welcome more developers to sign up today.
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