Last year, we
introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this week we launched in the UK, France and Germany.
Product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, google.com/shopping and their equivalents in the UK, France and Germany. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.
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| Product ratings for juicers, as indicated by stars and total review counts |
Product ratings help consumers make better purchase decisions before they click, driving more qualified traffic to participating merchants. Since the US launch in July 2014, we’ve seen an average click-through rate increase of five percent on Product Listing Ads with product ratings.
Product ratings also help merchants differentiate their Product Listing Ads. Dave Abbott, Vice President of Online Marketing for The Home Depot, says,
“customers look for product validation through reviews and ratings. Providing this info is valuable to our customers and provides The Home Depot with a competitive advantage on Google.”
How to enable product ratings on your Product Listing Ads
Product ratings are available to merchants targeting their Product Listing Ads to the US, UK, France or Germany. Merchants must share all of their product review content with Google, either directly or through an
approved third-party aggregator, in order to show product ratings.
If you would like to enable product ratings on your Product Listing Ads, please start the process of submitting your review content to us by completing
our product ratings form. Our team will then reach out to you with details on next steps.
Product ratings are one of several extensions we may show with Product Listing Ads, so please note that just because a product has reviews does not mean that we’ll always show ratings. We’re also working to expand product ratings to more countries this year, so please stay tuned.
Posted by Archana Kannan, Product Manager, Google Shopping
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