Google Commerce: Halloween's Hottest Costume Trends Are Frozen

Halloween's Hottest Costume Trends Are Frozen

10/13/14

Are you an Elsa, Olaf or Anna? Judging by the top trending searches for Halloween costumes on Google, you’re going to see a lot of each on the streets this October 31. The characters from Disney’s animated blockbuster make up three of the top five trending costumes this year.
While last year’s list featured popular choices from TV (Breaking Bad) and the viral video “What Does The Fox Say,” movie-themed costumes are dominating this year. Maleficent and Teenage Mutant Ninja Turtle costumes round out the top five. Costumes from Guardians of the Galaxy, Captain America and The Avengers take places 6 through 8, while video-game Assassin's Creed and pet costume were the only non-movie themed costumes trend to make the Top 10.
Halloween infographic.jpg

With more than half of their traffic coming from Google, online retailer BuyCostumes.com anticipated the surge in interest around these top costumes and tailored their Google Search advertising to ensure that they’re connecting with consumers as they’re looking for this season’s popular costumes.
“We watch the trends with a keen eye, especially around this time of year,” said Jennifer Dominiquini, chief marketing officer for BuySeasons, Inc., parent company to BuyCostumes.com. “It is important to us to leverage the trends and ensure those searching for them are finding our brand in their search.”
Trick or Doggy Treat?
It’s no surprise that canine companions frequently join the family as they take to the streets, going door to door, but more and more people are looking to incorporate their dogs into the Halloween spirit. Searches for dog costumes are trending nearly 15% higher than last year, and one pet even costume managed to crack the Top Ten trending costumes. At number 9 on this is ‘spider dog’, no doubt inspired by the viral video sensation ‘Mutant Giant Spider Dog’, which has generated more than 99 million views on YouTube since the beginning of September. BuyCostumes.com has been seeing a surge in interest around pet costumes this season, with people also looking for ways to incorpoate their animal friends into themed costumes for the whole family.
Halloween, The DIY Way
Halloween is one of those holidays filled with the do-it-yourself spirit, particularly if the DIY costume and general Halloween trends on Google Search are any indication:

Top 10 Most Searched DIY Costumes	Top 10 Halloween DIY Searches
DIY Elsa costume DIY mermaid costume DIY couples costumes DIY Minion costume DIY Minnie Mouse costume DIY Disney costumes DIY Ninja Turtle costume DIY superhero costume DIY Olaf costume DIY Wonder Woman costume	how to make Halloween props how to make Halloween invitations how to make Halloween wreaths how to draw Halloween how to decorate for Halloween how to draw scary Halloween stuff how to throw a Halloween party how to make a Halloween mask how to do Halloween makeup how to plan a Halloween party

But nowhere is the the DIY Halloween spirit more alive than on YouTube. Last year, nearly one out of three Halloween costume searches on YouTube were for DIY costumes. Searches for DIY costumes on YouTube grew more than 200% in 2013 compared to the previous year.
One DIY area on YouTube that sees a significant seasonal spike every year for Halloween is in makeup. Searches for makeup on YouTube hits a high each October as millions of people search for Halloween inspiration and tips.
Whether you’re looking to show off your inner Elsa, are searching for the best outfit for Fido, or are looking to wow your friends with your DIY prowess, there are tricks and treats available for everyone this Halloween.
Posted by Danielle Bowers, Data & Trends Manager

Commerce Blog

Halloween's Hottest Costume Trends Are Frozen

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